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Meeting Information

EDUCATIONAL POLICY COMMITTEE

Friday, February 25, 2000

2:30 - 3:00 p.m.

East Oval Room, The Rotunda

Committee Members:

T. Keister Greer, Chair Elizabeth A. Twohy Champ Clark Walter F. Walker Elsie Goodwyn Holland Joseph E. Wolfe Robert G. Schoenvogel John P. Ackerly,III, Ex Officio

I. ACTION ITEM (Mr. Low)

Name Change of the Division of Continuing Education

II. REPORTS BY THE VICE PRESIDENT AND PROVOST (Mr. Low)

A. Vice President's Remarks

B. Sponsored Research (Mr. Low to introduce Mr. Block;Mr. Gene D. Block to report)
C. Desktop Computing Initiative (DCI) (Mr. Low to introduceDr. Reynolds; Dr. Robert E. Reynolds to report)

III. FACULTY PERSONNEL ACTIONS*

For consideration in Executive Session

I. Name Change for the Division of Continuing Education

BACKGROUND: The Division of Continuing Education has roots that go back to the early 1900's. It was formally named the "Extension Division" in 1922, and became the "School of General Studies" in 1961. It was renamed the "School of Continuing Education" in 1971.

In 1977, at the request of President Frank Hereford, the Board of Visitors adopted the following resolution:

"RESOLVED by the Rector and Visitors of the University of Virginia that the name School of Continuing Education be and it is hereby changed to the Division of Continuing Education, effective September 1, 1977."

DISCUSSION: The President and the Provost recommend that the Division of Continuing Education be redesignated a "School" of the University. It has delivered both credit and non-credit courses for most of the past century. As a result of Board of Visitors action last year, it is now offering the Bachelor of Interdisciplinary Studies (BIS) degree to adult students.

Recognition of the Division as a School of the University will enhance the status of that degree, will appropriately recognize the importance of continuing education within and outside the University community, and will send a strong message that life-long learning and educational outreach are enterprises that are valued at the University of Virginia and are integral to the University's mission.

The recommendation is that the name be changed to the "School of Continuing and Professional Studies." This name was chosen because of its consistency with the names currently being used by comparable universities for similar units.

Additional background and elaboration of the rationale for this change is provided in the attached memorandum from the Dean.

ACTION REQUIRED: Approval by the Educational Policy Committee and the Board of Visitors

APPROVAL TO RENAME THE DIVISION OF CONTINUING EDUCATION THE SCHOOL OF CONTINUING AND PROFESSIONAL STUDIES

WHEREAS, the Division of Continuing Education was designated as a School of the University from 1961 until 1977; and

WHEREAS, the Board of Visitors adopted its present name in 1977; and

WHEREAS, the Division of Continuing Education has been a credit-granting unit of the University for many years and, as a result of action by the Board of Visitors in 1999, is now authorized to award the degree of Bachelor of Interdisciplinary Studies (BIS); and

WHEREAS, it is appropriate to recognize the credit-granting and degree-granting status of the Division by redesignating it as a School of the University; and

WHEREAS, redesignating the Division as a School of the University will enhance the University's role in life-long learning through continuing education and reaffirm the Board's commitment to educational outreach throughout the Commonwealth;

RESOLVED that the name "Division of Continuing Education" be changed to "School of Continuing and Professional Studies," effective February 26, 2000.



II.A. Vice President's Remarks

DISCUSSION: The Vice President and Provost will use this portion of the Educational Policy Committee meeting to inform the Board of Visitors of recent events which do not require formal action, but of which the Board should be made aware.

ACTION REQUIRED: None

II.B. Research

DISCUSSION: The Vice President for Research and Public Service will report on the growth of the University research enterprise and will update the Board on current issues affecting the University's research agenda.

ACTION REQUIRED: None

II.C. Desktop Computing Initiative (DCI)

DISCUSSION: The Interim Vice President and Chief Information Officer will report on the status and implementation of the Desktop Computing Initiative (DCI).

ACTION REQUIRED: None

MEMORANDUM

To: John T. Casteen, President and Peter Low, Vice-President and Provost

From: Sondra Stallard, Dean

Re: Proposed Name Change for Continuing Education

Date: January 22, 2000

I write to request that the University's Board of Visitors change the name of the Division of Continuing Education to a name that appropriately reflects Continuing Education's mission of educational outreach and that enhances and elevates the status of continuing education within and outside the University community. I propose that the name be changed to the School of Continuing and Professional Studies. My rationale for the proposed change follows.

HISTORY

     

    "Extensionwork" has been a part of the University of Virginia'shistory since the early 1900's. In 1913, President Aldermanannounced the value and necessity for "university extensionwork" and began the process of establishing regionaleducational centers. Officially named the "ExtensionDivision" in 1922, this arm of the University served101 communities by the 1950's and administered bothClinch Valley College and George Mason College.



    Asthe University's outreach to the Commonwealth flourished,the Board of Visitors recognized the importance of the"Extension Division" and changed its name to the "Schoolof General Studies" in 1961. Both credit and non-creditcoursework was offered by the new School, includinga Master of General Studies degree begun in 1969. Inthe late 60's, the term "continuing education" cameto represent the concept of lifelong learning and, inkeeping with the times, the University's Board of Visitorsagain changed the name of the School to the "Schoolof Continuing Education" in 1971.



    WhenFrank Hereford became President of the University inthe mid 1970's, he believed that the University shouldfocus on residential education. In 1977, President Herefordintroduced a resolution to the Board of Visitors tochange the name of the School of Continuing Educationto a "Division of Continuing Education."

RENEWED COMMITMENT & VIRGINIA 2020



    During the past decade, there has been renewed interestin educational outreach among administrators, faculty,and staff at the University of Virginia. In 1996, theProvost's Task Force on Continuing Education made upof deans, faculty, and staff confirmed that educationaloutreach is an important part of the University's mission.In the current Undergraduate Record and Graduate Record,the University's Statement of Purpose and Goals notesthat the University will provide continuing educationprograms of the highest quality to the Commonwealthand the nation." Membersof the Board of Visitors, President Casteen, the Provost,the Faculty Senate, and others have acknowledged theimportance of University public service and outreachand have recognized that Continuing Education playsan important role in expanding the influence of theUniversity within the Commonwealth. The Virginia 2020Task Force on Public Service will endorse ContinuingEducation's central role in meeting the educationalneeds of citizens of the state and will recommend strengtheningthis important aspect of University public service. Thisrenewed interest, the increased demand from the publicfor non-residential adult education, and a growing awarenessof the political necessity of responding to the workforcedevelopment needs of the Commonwealth makes it an opportunetime to confirm the University's commitment to lifelonglearning. Changing the Division's name to one that appropriatelyrecognizes its importance within and outside of theUniversity community sends a message that lifelong learningand educational outreach are enterprises that are valuedat UVA and are central to the University's mission.

IF IT ACTS & LOOKS LIKE A DUCK, IT IS ONE



    In many ways, Continuing Education has operated likea "school" of the University for years. Because ofthe high public regard for the quality of our educationalofferings, there is an enormous demand for Universityof Virginia continuing education courses around thestate. In fact, UVA is so well known for the qualityof its adult education programs that demand far exceedsour ability to deliver courses in many disciplines.Presently there is a sizeable off-Grounds populationof students, and the number is growing annually. In1998-99, Continuing Education processed 21,309 registrationsin 1,348 credit courses around the state. We processed11,922 non-credit registrations over that same period.Predictions are that growth in the non-traditionalstudent population will skyrocket over the next decade,especially in areas of professional development.

    ContinuingEducation currently serves as a conduit for graduatedegree programs offered by the Curry School, Engineering,and Architecture. However, it is important to notethat Continuing Education also offers credit coursesand professional development certificate programsthat are not offered on Grounds. Many courses listedunder Continuing Education mnemonics meet the professionaldevelopment needs of business, industry, and governmentorganizations. The series of courses we offer at theFBI Academy and our credit certificate programs inaccounting, procurement, and technology are examples.Other courses, such as the instructional technologycertificate programs for K-12 educators designed incollaboration with Curry faculty, are delivered solelyfor off-Grounds students by Continuing Education.As are all credit courses offered by Continuing Education,these courses are vetted through an approval processinvolving faculty of the relevant academic disciplinesto ensure academic rigor.



    AlthoughContinuing Education has been in the "credit" grantingbusiness for many years, it has recently re-gainedits "degree-granting" authority. As a result of Boardof Visitors action last year, Continuing Educationis now offering, for the first time in two decades,a degree program that does not "belong" to anotherschool -- the Bachelor of Interdisciplinary Studies(BIS). Students admitted to this rigorous programearn a degree from the University of Virginia. Thefirst student to graduate may be only a year away.



    It is important to the University and to BIS studentsthat our graduates earn a degree from, and are alumniof, a School of the University.



    Actionby the Board of Visitors to change the name of ContinuingEducation will enhance the status of the BIS degreeprogram and allow it to flourish.



MARKET REALITIES: MERCEDES vs. YUGO

    Throughout the nation, adults comprise the fastest growingpopulation of students pursuing undergraduate and graduatedegrees and professional development studies. Drivenin part by advances in technology, most peer institutionsare developing and promoting their educational outreachefforts on a scale that is unprecedented. Within Virginia,out-of-state institutions compete with UVA and VirginiaTech for adult students in degree and professional developmentprograms, and this competition is likely to increase. Inorder to achieve a competitive edge, many of our peerinstitutions have expanded their offerings to meet theburgeoning needs of the adult learners. A number havechanged their names to reflect their increased emphasison educational outreach; some, such as NYU and JohnsHopkins, have added "Professional Studies" to theirofficial names to underscore their commitment to professionaldevelopment and certification. Most of our peer institutionsare now known as "schools" or "colleges" of extension,continuing education, continuing studies, or professionalstudies. Ina climate when "branding" is critical to establishinga favorable market position, "Division of ContinuingEducation" does not have cache, nor does it reflectthat this activity is important to the University'smission. The current name makes our program seem somewhatless robust than the programs offered by our peers,and certainly more "tentative." The current name isconfusing to our customers. Students often inquire what"school" we are a "division of," or wonder if the creditcourses we offer really are for "university credit."Many applicants believe that Continuing Education isa division of the Curry School of Education. Thecurrent name does not adequately reflect what we do,is confusing to our students and prospective students,implies that adult education programs are not a seriouspart of the University's educational enterprise, andlimits our ability to compete with our peer institutions.A School of Continuing and Professional Studies, onthe other hand, speaks of class, quality, and academicseriousness in a way that is befitting of the Universityof Virginia as the foremost provider of adult educationin the Commonwealth. It will distinguish us from theCurry School and emphasize our commitment to professionaldevelopment. In the long run, the new name will helpto attract new students to our community of learners.

DOLLARS & SENSE: FUNDRAISING FOR CONTINUING EDUCATION



    In the next decade, successful fundraising will makethe difference between schools that excel and thosethat operate at the margin. Here and at other universities,outreach units have been neglected or ignored in developmentefforts. Most continuing education programs are justbeginning to recognize the importance of and potentialfor fundraising, although some, such as Johns Hopkinsand Harvard, are already successful. There is potentialto raise money for outreach and public service atthe University of Virginia. This potential will beenhanced significantly by changing the name and elevatingthe status of Continuing Education to a "School."

    Opportunitiesabound in Continuing Education for fund-raising. Ourprograms attract students who have no other affiliationwith the University and there are potential donorsamong those who attend our "signature" programs suchas the Jefferson Symposium, the Civil War Seminars,and Summer on the Lawn. Indeed, there is an opportunityto name the new school with a seven-figure gift. Privatefunds will enable us to offer financial aid to adultstudents, develop new educational programs to meetworkforce development needs, and hire outstandingfaculty to teach off-Grounds. I believe that donorswill find the new name and the elevated status ofContinuing Education much more compelling than thepresent name.



CONCLUSION



    I hope you will ask the Board of Visitors to considerthis proposal at the February Board meeting. I welcomethe opportunity to discuss this opportunity with youand the Board, or to provide any additional informationyou may need.



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