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EXTERNAL AFFAIRS COMMITTEE
Friday, February 25, 2000
11:15 a.m. - 12:00 p.m.
East Oval Room, The Rotunda
Committee Members:
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Timothy B. Robertson, Chair |
Albert
H. Small |
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Charles M. Caravati, Jr., M.D. |
Henry
L. Valentine II |
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Elsie Goodwyn Holland |
John P. Ackerly, III, Ex Officio |
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Terence P. Ross |
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I. REPORTS BY THE VICE PRESIDENT FOR DEVELOPMENT (Mr.
Sweeney)
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A. Vice President's Remarks
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Year 2000: Fund-Raising and Communication Strategy
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Campaign Transition Strategy
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Kenan Challenge
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Public Affairs Issues
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Scott Stadium Expansion Fund Raising
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B. Philanthropic Cash Flow
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C. Campaign Progress
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D. Miscellaneous Report
- Report
on University-Related Foundations (Mr. Sweeney
to introduce Mr. Sandridge; Mr. Leonard W. Sandridge
to report)
A.1. Year 2000: Fund-Raising and Communication Strategy
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- BACKGROUND:
Gifts received in December 1999 have now pushed
the Campaign totals beyond the $1 billion mark.
However, with one full year left in the Campaign,
it will be important to maintain momentum through
December 31, 2000 to continue to raise funds for
unmet and newly identified needs. The Development
Office has put together a communications effort
to encourage donors to think "Beyond A Billion"
and to highlight opportunities for giving at the
University.
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DISCUSSION:
The "Beyond A Billion" concept includes both communications
and fund-raising strategies. The goals of the communications
plan include making key constituencies, such as
the University community, alumni and the public,
aware of the Campaign's accomplishments from mere
dollars raised to the real impact these funds have
made on students, faculty and donors.
Vehicles which will be used to convey these messages
include: a short, attractive piece announcing the
achievement of the Campaign goal, and beginning
to express the on-going aspirations for the University
made possible by donors' gifts; a special magazine
insert publication, profiling several different
combinations of donors, and students or faculty
who have benefited from specific Campaign gifts;
a new website using the same information and images
from the magazine insert; half-time videos to be
aired during ACC games, highlighting the achievements
and on-going opportunities of the Campaign; and
special school publications.
The objective of the communications effort will
be to thank alumni and friends for their gifts,
to inform them about the impacts of their philanthropy,
and to let them know that the Campaign is not yet
over.
There is also a solicitation strategy that will
focus on giving EVERY alumnus, parent and friend
the opportunity to make either their largest annual
gift or a comprehensive Campaign pledge prior to
the end of the Year 2000. The direct mail, phonathon
and personal solicitation strategies will be discussed.
ACTION
REQUIRED: None
A.2. Campaign Transition Strategy
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- BACKGROUND:
At the same time that we are concluding the current
$1 billion + Campaign, the University must maintain
the energy of its staff, alumni and donors to continue
aggressive fund raising once the Campaign ends.
The Board of Visitors, the University administration
and the Campaign's Executive Committee have all
endorsed seeking unprecedented levels of fund raising
over the next five years.
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DISCUSSION:
The Vice President for Development will discuss
specific goals and approaches for the Campaign transition
strategy, following up on the outline presented
to the Board at its last meeting. The Vice President
will touch on plans to employ new volunteers, approaches
for continuing to cultivate donors and introduce
new funding initiatives in the absence of a formal
"campaign" structure. Central to the success of
this concept will be maintaining cooperative efforts
within the University development community.
ACTION
REQUIRED: None
A.3. Kenan Challenge
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- BACKGROUND:
In 1998, the Kenan Charitable Trust followed up
its first successful challenge for Pavilion VII
(a $1 million challenge matched "one-for-one") by
issuing a new challenge to the University. The Trust
agreed to provide $500,000 in matching funds if
$1 million were raised by the University by December
31, 1999 for endowment to benefit the Academical
Village. The $500,000 would create the William R.
Kenan Jr. Endowed Fund for the Academical Village.
Qualifying for the match were any endowment gifts
received for the care of the historic gardens, for
the preservation of the Jeffersonian structures,
or for support of historic grounds educational programs.
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DISCUSSION:
The Kenan Challenge was met by the deadline in December
1999. Income from the Kenan Fund will finance educational
initiatives related to the University's original
buildings and grounds, such as instructional programs
for students and interpretive activities for visitors,
as well as funding the training of specialists in
historic preservation. The Vice President for Development
will discuss historic preservation fund raising
and plans for the endowments provided by the Kenan
Trust and by the matching donors.
ACTION
REQUIRED: None
A.4.
Public Affairs Issues
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- BACKGROUND:
In November 1999, President Casteen announced several
administrative changes related to the implementation
of the University's long-range plan. As part of
these changes, responsibility for the University's
public affairs agenda was transferred from Executive
Vice President Leonard Sandridge to Vice President
Robert Sweeney.
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DISCUSSION:
The Vice President for Development has been charged
with studying the current public affairs structure
and making recommendations about possible improvements
to its operations. He will outline his plans for
this study, including description of a timeline
for the process, involvement of University public
relations professionals throughout the Grounds,
collection of benchmarking data and consultation
with peer universities. The President has asked
that recommendations be provided by July 1, 2000.
ACTION
REQUIRED: None
A.5. Scott Stadium Expansion Fund Raising
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- BACKGROUND:
Fund raising for the expansion of Scott Stadium
had its public kickoff in September 1998, with a
goal of $20 million, and a five-year timeline. In
February 1999, the fund-raising goal was increased
to $25 million. There is continuing discussion that,
to meet new stadium construction initiatives, the
Campaign will need to raise in excess of $27 million.
The Vice President for Development will report on
progress to date.
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DISCUSSION:
The total for Scott Stadium fund raising as of 12/31/99
was $21.4 million in cash, pledges and deferred
gifts. Intense solicitation is still taking place
with $8.9 million in outstanding proposals still
being negotiated. In addition, $250,000 in financial
commitments has been received for 22 suites, with
verbal pledges in hand for over five more. Thirteen
suites are remaining.
ACTION
REQUIRED: None
B.
Philanthropic Cash Flow
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- BACKGROUND:
A statistical review of fund-raising cash gifts
received for the period July 1, 1999 - January 31,
2000. Emphasis will be placed on measuring performance
compared to Fiscal Year 1999 and the previous three
Fiscal Years.
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DISCUSSION:
With the receipt of the gift of $61 million from
Frank Batten and a very strong year-end payment
of outstanding pledges, preliminary numbers will
not be sent to Board members with Board meeting
materials because they will not accurately reflect
progress. It is anticipated that cash flow for Fiscal
Year 2000 will be at an all-time high. This trend
will be confirmed with the Board through the presentation
of cash flow figures through January 31, 2000.
ACTION
REQUIRED: None
C.
Campaign Progress
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- BACKGROUND:
The Capital Campaign remains the top priority for
University of Virginia fund raising. Progress will
be reported through January 2000.
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DISCUSSION:
With the Batten gift and several major year-end
commitments, the Campaign has exceeded all goals
and all expectations, one year ahead of schedule.
The overall goals for the Campaign ($1 billion),
outright support ($900 million) and future support
($100 million) all have been surpassed. There will
be a review of our "Millennium Gift" strategy (commitments
of $10 million or more) and status of continuing
major gifts strategy.
ACTION
REQUIRED: None
D.
Miscellaneous Report
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University-Related Foundations
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BACKGROUND:
The Board of Visitors approved the Policy on University-Related
Foundations on October 9, 1992. The Policy applies
to all foundations that are established and operated
for the University's benefit and that use the University's
name and resources. The Policy was designed to ensure
efficiency and accountability of University foundations,
as well as to maintain the foundations' independence
and integrity.
The responsibility to ensure sufficient University
monitoring of the foundations' compliance with the
Policy rests with the Assistant Vice President for
Finance. A status report on compliance with the
Policy is provided to the Board of Visitors annually.
DISCUSSION:
During the year, each foundation submits to the
Assistant Vice President for Finance certain reports
specified in the Policy, including, but not limited
to, minutes of board meetings, audited financial
statements, approved operating budget, amendments
to by-laws, and tax returns. The Assistant Vice
President for Finance reviews this information,
and any questions are discussed with the appropriate
foundation and brought to the attention of the President
and/or the Executive Vice President.
In
addition, certain transactions and activities require
approval of the President or his designee; these
approvals are coordinated by the Office of the Assistant
Vice President for Finance.
The Policy is fulfilling its purposes. It has improved
communication and the flow of information between
the foundations and the University. Foundations
have fully cooperated in complying with the requirements
set forth in the Board's Policy.
ACTION
REQUIRED: None
MORE
MEETING INFORMATION
PAST MEETINGS
PUBLIC
MINUTES
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For
additional information, please contact:
Alexander G. Gilliam, Jr. (e-mail: agg@virginia.edu)
Board of Visitors Office N.W. Wing, The Rotunda (P.O. Box 9027)
University of Virginia Charlottesville, VA 22906 Telephone: 804-924-7081
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Last Modified: Friday, 29-Sep-2000 13:21:06 EDT
© 2000 by the Rector and Visitors of the University of Virginia
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