|

EXTERNAL
AFFAIRS COMMITTEE
Friday, November 7, 1997
10:15 - 11:00 a.m.
East Oval Room, The Rotunda
Committee
Members:
Henry
L. Valentine, II, Chair
John P. Ackerly, III
Charles M. Caravati, Jr.
T. Keister Greer
Elsie Goodwyn Holland
Terence P. Ross
Albert H. Small
Elizabeth A. Twohy
Hovey S. Dabney, Ex Officio
AGENDA
- I.
CONSENT AGENDA
- University
Foundations Representatives
- II.
ACTION ITEM
- Campaign
Gift Crediting and Valuation Policy (Mr. Sweeney to introduce
Mr. Fitzgerald; Mr. Charles B. Fitzgerald to report)
- III.
REPORTS BY THE VICE PRESIDENT FOR DEVELOPMENT (Mr. Sweeney)
- A.
Vice President's Remarks
- FY-97
Fund Raising Performance/FY-98 Goals
- UVA
Fund Raising Benchmarking Study
- University
Development Reorganization Regional Programs Initiatives
- B.
Philanthropic Cash Flow
- C.
Campaign Progress
- Analysis
of Gifts to Date
- School/Unit
Progress
- Athletic
Campaign
(Mr.
Sweeney to introduce Mr. Holland and Mr. Smith; Mr. Terry Holland
and Mr. Wayne Smith to report)
- I.
University Foundations Representatives
ACTION REQUIRED: Approval by the External Affairs Committee
and the Board of Visitors
APPROVAL OF BOARD OF VISITORS REPRESENTATIVES TO THE GOVERNING
BOARDS OF UNIVERSITY-RELATED FOUNDATIONS
The President will propose the adoption of the following resolution:
RESOLVED that the following persons be approved as representatives
of the Board of Visitors to the governing boards of the following
University-related foundations:
| University
of Virginia Alumni Association |
C.
Wilson McNeely, III |
| Alumni
Board of Trustees of the University of Virginia Endowment
Fund |
Robert
V. Hatcher, Jr. |
| University
of Virginia Host Properties, Inc. |
Robert
G. Butcher, Jr. |
| Clinch
Valley College Foundation |
J.
Thomas Hulvey |
| Curry
School of Education Foundation |
Elizabeth
D. Morie |
| Darden
School Foundation |
Lemuel
E. Lewis |
| Friends
of the University of Virginia's Blandy Experimental Farm |
David
C. Benjamin |
| Healthcare
Partners, Inc. |
Charles
M. Caravati, Jr. |
| University
of Virginia Health Services Foundation |
Paul
H. Wood |
| Historic
Renovation Corporation |
David
W. Carr |
| University
of Virginia Law School Foundation |
Mortimer
M. Caplin |
| McIntire
School of Commerce Foundation |
Elizabeth
A. Twohy |
| University
of Virginia Medical School Alumni Association |
N.
Thomas Connally |
| University
of Virginia Medical School Foundation |
N.
Thomas Connally |
| Miller
Center Foundation |
Hovey
S. Dabney |
| University
of Virginia Patents Foundation |
Haydn
N. G. Wadley |
| University
of Virginia Foundation |
Hovey
S. Dabney |
| University
Real Estate Foundation |
Hovey
S. Dabney |
| Virginia
Ambulatory Surgery, Inc. |
R.
Scott Jones |
| Virginia
Engineering Foundation |
C.
Wilson McNeely, III |
| Virginia
Kidney Stone Foundation |
William
D. Steers |
| Virginia
Student Aid Foundation |
M.
Terry Holland |
| Virginia
Tax Foundation, Inc. |
Joseph
E. Gibson |
- II.
Campaign Gift Crediting and Valuation Policy (See ATTACHMENT
A In Docket)
BACKGROUND: The Gift Crediting and Valuation Policy was created
in June 1992 to spell out the principles for counting and crediting
gifts to the Campaign for the University of Virginia. Several
items became outdated when a separate goal for Future Support
was established. Revisions are made to bring the policy in line
with current practice.
DISCUSSION: The Gift Crediting and Valuation Policy is revised
to bring it in line with the Future Support component of the
Campaign. Eliminated references to age in certain types of gifts.
Added a specific Future Support section. Strengthened the reference
to Gifts-in-Kind. Added the director of gift accounting
to the Gift Policy Committee.
ACTION REQUIRED: Approval by the External Affairs Committee
and the Board of Visitors
APPROVAL OF THE REVISED CAMPAIGN GIFT CREDITING AND VALUATION
POLICY
The President will propose the adoption of the following resolution:
RESOLVED that the revised Campaign Gift Crediting and Valuation
Policy be approved (see Attachment A in Docket).
III.A.1. FY-97 Fund Raising Performance/
FY-98 Goals
BACKGROUND: It has been six years since the University Development
Office was reorganized to maximize private philanthropic support
for the University of Virginia. This report will highlight the
progress made in organization and in increasing annual philanthropic
cash flow, and will include an update on the success
to date of the Universitys capital campaign. This report will
also show the progress made in coordinating the external affairs
activities of the various units on-Grounds as well as those
of the Alumni Association and the Office of University Relations.
DISCUSSION: There will be review of the University Development
Office's success in meeting the qualitative and quantitative
objectives set forth for FY-97 and a summary of the goals for
FY-98. Of major importance is the fact that the University exceeded
the $550 million mark in gifts and pledges to the capital campaign
and has recorded over $100 million in cash flow for the
second time in its history.
ACTION REQUIRED: None
- III.A.2.
UVA Fund Raising Benchmarking Study
BACKGROUND: The long-term goal of the Development Community
is to be seen as the best in the country. One of the ways to
measure quality is to benchmark achievement against one's peers.
The University has measured itself against all comprehensive
public universities for the most recent year of giving (FY-96).
The report was compiled using national data from the Council
for Aid to Education.
DISCUSSION: The results were encouraging and meaningful. When
adjusted for number of faculty, students and alumni, the University
ranked in the top five in almost every area of giving including
alumni, parents, non-alumni individuals and total giving. It
ranked first in nine different measurements of effectiveness.
The complete benchmarking study is contained in an accompanying
document.
The goal of being the best fundraising operation in public higher
education is difficult to quantify, and thus is very subjective.
Because public universities come in all shapes and sizes, it
was determined that the data would be viewed in three different
ways for the basic categories of philanthropy: alumni, non-alumni
parents, non-alumni individuals, and corporations and foundations.
Analysis was made using the following criteria:
Straight comparison of dollars raised within each category as
well as total giving to the institution-this self-explanatory
approach ranks performance by dollar totals only. Comparison
by on a per alumnus, per student, per faculty member basis-Because
of the great variance in the size of these populations, it is
more helpful to know how an institution performed in meeting
the needs of its key constituencies, its students and its faculty.
Obviously, the number of alumni and the number of faculty have
a major impact on the prospect population available to make
gifts and the amount of faculty research dollars that can be
secured by the institution.
Measuring performance of comparable sized institutions provides
comparison by peer-sized institutions-A further refinement in
the analysis. For this analysis, the University was measured
against those large public universities with alumni populations
of 100,000 or more and with student bodies of at least 10,000
graduate and undergraduate populations.
ACTION REQUIRED: None
- III.A.3.
University Development Organization
BACKGROUND: The mid-point of the campaign provided University
Development the opportunity to revisit its strategic plan, assess
the current environment, and evaluate progress with respect
to the goals of its planned giving and regional programs and
the penetration of the prospect base.
DISCUSSION: The University Development Offices strategic analysis
showed that there were significant environmental changes including
new campaign leadership, the completion of major regional kickoffs
(with the exception of Washington, D.C.), and several changes
in Development Office personnel. It became clear that the University
Development Office needed to become more focused, more solicitation
oriented, better educated on a wide range of gift methods and
better integrated as a division with respect to efforts to cultivate,
solicit and steward individual gifts. It has been decided that
more structure is needed in our regional efforts in order to
increase the accountability for both performance and results.
Given that officers in planned giving, regional development
and the arts are all engaged in major gift fund raising with
individuals, it was decided to integrate these units under one
manager to stimulate a cross-fertilization of ideas and approaches.
This report will outline the advantages of this restructuring
and how personnel will be allocated to achieve enhanced performance.
ACTION REQUIRED: None
- III.B.
Philanthropic Cash Flow
BACKGROUND: This report will be a statistical review of fund-raising
cash gifts received for the period of July 1, 1997-September
30, 1997. Emphasis will be placed on measuring performance compared
to the FY-97 and the previous three fiscal years.
DISCUSSION: The most recent audited report on cash flow status
is through August 31, 1997. The September report will be completed
prior to the Board of Visitors meeting and will be used as the
basis for the public presentation by the Vice President for
Development.
The August report shows extraordinary progress when compared
to any previous year in University history. $28.5 million has
been received to date, compared to $8 million for a corresponding
period in FY-97. A significant realized bequest of $9 million
accounts for some of this growth. Also factored into this early
success is the payment/acceleration of campaign pledge payments
because of the impressive growth in the markets. The goal for
FY-98 is to again exceed $100 million in cash flow, hopefully
realizing another record in University of Virginia giving by
increasing gifts over last years $109.3 million totals.
In the first quarter of this fiscal year, Athletics, Architecture,
Darden, Law, Clinch Valley College and Rector and Visitors (undesignated/unrestricted
gifts) all showed triple digit increases over last year. Although
this growth is not expected to extend throughout the entire
fiscal year, it bodes well for a very successful year for these
units.
ACTION REQUIRED: None
- III.C.1-2.
Campaign Progress
BACKGROUND: The capital campaign is the on-going focus of University
of Virginia fundraising activities. Through August 31, 1997,
the campaign has achieved 72% of its stated goals, with 60%
of the campaign period elapsed.
DISCUSSION: Although there was some concern that the campaign
may experience a post-kickoff letdown in terms of enthusiasm
and commitments, FY-97 produced the largest growth in campaign
commitments of any year other than that of the public launching.
Over $123.4 million was raised during the fiscal year, an average
of $10.2 million in new commitments per month. This far exceeded
the $80 million base goal set for FY-97 to achieve the campaigns
target of $750 million plus $50 million for Scott Stadium expansion
by the year 2000. Through June 30, 1997, the campaign reported
$555 million in commitments. Recent audited figures through
August 31, 1997, show campaign progress at $573 million. FY-97
experienced 120 gifts of $100,000 or more and the most recent
figures show that 709 commitments of $100,000 or more have been
received to date. This includes exactly 100 gifts of $1 million
or more.
ACTION REQUIRED: None
- III.C.3.
Athletic Campaign
BACKGROUND: It is rare in the life of a University when institutional
vision, programmatic need and donor interest converge to create
a transformational opportunity. Just such a situation exists
at the University of Virginia. The President's goal of creating
a top ten athletic program, the obvious need to expand
its football facility to remain competitive, and the thoughtful
financial and estate planning of Carl Smith, one of the University's
most loyal volunteers and benefactors, have come together to
result in a proposed challenge grant that will provide, over
time, a gift of $25 million. This commitment will provide the
lead gifts to support approximately 50% of the cost of the football
project.
DISCUSSION: Athletic Director Terry Holland and Athletic Capital
Campaign Director Wayne Smith will review with the Board of
Visitors the progress to date on the implementation of a comprehensive
program to generate leadership giving and widespread support
for a program to match Carl Smiths gift and to increase athletic
endowment Significantly. The components of this program include:
- Creating
an athletic fund-raising team to address the needs of the
Athletic Department including the renovation of Scott Stadium
and the increase in endowment of athletic scholarships.
- Enlisting
and utilizing key volunteer leadership.
- Identifying
and cultivating a select group of athletic prospects.
- Devising
a plan for the marketing of premium seats either through philanthropy
or seat sales/licensing.
- Working
in concert with the Virginia Student Aid Foundation on the
endowment portion of this effort and supporting VSAFs efforts
to enhance its on-going annual giving program.
- Utilizing
the President and the Campaign Executive Committee on a series
of critical lead-gift solicitations that will define the success
of this fundraising project.
ACTION REQUIRED: None
MORE MEETING INFORMATION
PAST MEETINGS
PUBLIC MINUTES
|