OF VIRGINIA BOARD OF VISITORS
MEETING OF CLINCH VALLEY COLLEGE COMMITTEE
Friday, January 29, 1999
9:00 a.m. - 10:00 a.m.
East Oval Room, The Rotunda
G. Crutchfield, Jr., Chair
Joseph E. Wolfe
John P. Ackerly, III, Ex officio
College Name Change
BACKGROUND: In October 1997, the Clinch Valley College Advisory Council reviewed the College's draft strategic plan. As a result of its discussion, the Council requested that the College administration conduct a marketing study to identify the institutions strengths and weaknesses. The marketing study identified the Colleges name and the lack of public understanding of its relationship to the University as weaknesses.
As a result of the marketing study findings, the Clinch Valley College Advisory Council asked the College administration to undertake a formal study of whether the name of the institution should be changed. This issue has been raised about every five years and has been a subject of much discussion throughout the College's history.
The College held a series of open forums with students, staff, faculty, and alumni and friends throughout the Commonwealth, and conducted a quantitative marketing study. The University has contracted for a marketing study to evaluate the possible impact on it.
The Rector on January 9, appointed a special committee to review this proposal; the committee will report to the full Board on January 29th.
DISCUSSION: The Clinch Valley College Board recommends that the name of the College be changed to the University of Virginia - Wise.
ACTION REQUIRED: Approval by the Board of Visitors
APPROVAL OF A NAME CHANGE FOR CLINCH VALLEY COLLEGE
WHEREAS, at the direction of the Clinch Valley College Board, the College administration has completed a study of whether the College should change its name; and
ACTION and RESOLUTION: TO BE DETERMINED
BACKGROUND: During this portion of the meeting, the Chancellor will report on items of interest to the Board.
DISCUSSION: The Chancellor will provide a brief summary of issues at Clinch Valley College of which the Board should be aware, but do not require Board action.
ACTION REQUIRED: None