Branding Guidelines


A consistently applied typographic system supports the ODOS Identity. Our fonts give a classic, welcoming tone to our communications, subtly conveying the University’s strength and tradition. By staying within the University’s font family of Adobe Caslon Pro for the logos and utilizing Myriad Pro for text heavy material, consistency will be guaranteed.

If everyone in ODOS helps to implement these changes, the department’s reputation can only be strengthened.

ODOS Fonts, Adobe Caslon Pro and Century Gothic


A significant factor in the success of the identity is adherence to a standard color palette.

The table below lists specifications for the identity’s standard colors in most of the major color models in use today:

Print Colors

Web Colors