Allison Abraham
The Darden School '88
iVillage, Inc.

Allison Abraham has been chief operating officer of iVillage since June 1998. She is responsible for developing and implementing the strategic direction of the company, an innovative online network providing solutions to problems and issues facing women. Prior to joining iVillage, she was president and chief operating officer of OnCart, an online grocery service.

Abraham joined OnCart in September 1996 on a consulting basis as acting vice president of sales and marketing, and was promoted to president, chief operating officer, and member of the board of directors in February 1997. At OnCart, one of the leading providers of grocery shopping and delivery services, she set the strategic direction for the company and served as the primary spokesperson to the media, investors, and key customer groups.

She spent the previous five years at Ameritech where she was vice president of marketing for the security monitoring business. During her 18-month tenure in that division, the business grew from $40 million to $250 million in revenues through a combination of acquisitions and internal programs. Prior to her involvement in the security business, Abraham held positions as director of marketing for Small Business Services and general manager of Credit Card Services at Ameritech.

From 1988 to 1991, Abraham was employed at American Express Travel Related Services in New York where she was senior manager for the Platinum Card division, assisted in the development of several loyalty programs such as Optima Times and Membership Miles, and was on of the key leaders on the team that launched the Optima Card.