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Policy: XV.B.1

Issued: March 16, 1987

Owner: University Comptroller

Latest Revision:



This policy is currently under revision at the University. Although the statements herein reflect enforced policy guidance, please contact the "Owner" listed above if you have questions about how this policy applies to your office. The statements herein are to be used as general guidance until the policy has been revised and added to the University Policy Directory. Thank you.

1.0 Purpose

This policy describes the general guidelines for advertising for student attendance.

2.0 Policy [Top]

Advertising is defined as making known by public notice or promoting the qualities of an item, a program, or an institution by public notice. The University policy on advertising for student attendance is based on the Commonwealth of Virginia Appropriations Act restricting public funds used to advertise and promote student attendance. The State Appropriations Act states that public institutions of higher education shall not use public funds to pay for advertising in any medium to promote student attendance. The purpose of the advertising policy is to prohibit use of mass media or unsolicited distributions.

The major exception is catalogues, defined as information sources containing lists of names, courses, etc., in alphabetical or numerical order. As a minimum, to qualify as a higher education institution catalogue the document must contain:

Catalogues may/may not include the following as well:


Faculty Information
Promotional Material
Program Requirements
Implied Guarantee of Job or Career Opportunities
University Policy
Selling or Marketing Techniques, Slogans, Approaches
General Regulations
Placement Experience
Address for more Information

In addition pamphlets and brochures may be distributed, but only as a substitute for or supplement to regular catalogues. The qualifications listed above for catalogues also apply to pamphlets and brochures.

Print media advertising for non-credit courses and public service offerings are permitted only when the related cost is borne by the users. Such advertising must either include the words "This publication is not printed at public expense," or state the funding source.

Exception to this policy must receive advance approval from the University Comptroller.

3.0 Definitions [Top]

4.0 References [Top]

5.0 Approvals and Revisions [Top]

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