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Tale of Legendary Abstract Expressionist Mark Rothko Explores the Fine Line Between
“Selling” and “Selling Out”

CHARLOTTESVILLE, VA – June 25, 2013 – The Heritage Theatre Festival continues its 2013 season with Red, John Logan’s Tony Award-winning play about the thin line between “selling” and “selling out” when it comes to artistic integrity.

Directed by Betsy Rudelich Tucker, Red will run from July 3-6 and 9-13, and will mark the first-ever Heritage production in the brand new, 300-seat thrust style Ruth Caplin Theatre. Performances will begin at 7:45 each evening and there will be a 2PM matinee performance on Saturday, July 13. Tickets for the show are $35 for adults, $30 for seniors and U.Va. faculty, staff and alumni, and $15 for students. Single and season tickets are available at the U.Va. Arts Box Office (located in the lobby of the Drama Building), online at www.uvahtf.org or by phone at 434-924-3376.

The year is 1958. Legendary abstract expressionist Mark Rothko is at the height of his fame and has just accepted the biggest commission in the history of modern art – giant murals for the Four Seasons Restaurant in New York’s Seagram’s Building. Through the course of two years of positing and posturing, a new assistant challenges him to examine the difference between selling and selling out.  Rothko is forced to decide whether his crowning achievement will also be his undoing in this fascinating window into the artistic mind, heart, and ego.  The play captured six Tony Awards in 2010, including Best Play.

Red contains strong language and is intended for mature audiences.

“I have always been drawn to Rothko’s work,” said director Betsy Rudelich Tucker. “He was a larger than life character, full of contradictions, opinionated and passionate.”

The explosive two-character play allows the audience to see art and the art world through the eyes of both the new and old guard. “This is a very interesting play that develops the relationship between a visionary artist and a young apprentice who is moving forward with a different generation’s view of art. It is a mentor/apprentice, father/son story that enacts the dichotomies it discusses and it is a good, smart drama.”

In the end, Tucker said, the play is proof that commercialism and artistic integrity can co-exist, even if not always comfortably. “Artists do have to sell their work, be it their talent for acting or dance or painting or pastry, in order to survive. Selling and marketing and business must be part of the life you choose. The play shows us that when ‘art matters’ and ‘art happens,’ sometimes the art and the artist can find their work has moved beyond the confines of their intention, or of the assignment. Ultimately, we all must put our values to the test, to find the lines we cannot cross without erasing or cheapening or ‘selling out.’”

Free parking for all Heritage Theatre Festival performances is available at the Culbreth Road Parking Garage, conveniently located alongside the theaters. 

To access a photo of the production, visit http://www.virginia.edu/heritagetheatre/pressCenter.htm

For more information on the 2013 Heritage Theatre Festival season, visit, www.uvahtf.org.

Heritage Theatre Festival Publicist
John Kelly
John Kelly PR