“CoverPlay,” the Darden Business Incubator project developed by first-year Darden student David Marriott and his brothers Adam, Will, Wesley and Sean, is currently featured on the venture-funding website Kickstarter. CoverPlay’s product is the Mojo speaker: a high quality, “uber-portable” Bluetooth speaker that is only seven millimeters thick.
Kickstarter provides an online platform for entrepreneurs and others to solicit funding for their ideas. Its all-or-nothing model creates a lower-risk, highly motivating environment for both the project creators and the people supporting their ideas.
The Marriott brothers set their Kickstarter deadline for Jan. 3. Until then, anyone can contribute to their $30,000 funding goal. On their page, Marriott and his brothers provide incentives for contributing to their start-up: donors can vote on future speaker colors, buy a CoverPlay t-shirt or hat, or even pre-order the Mojo speaker.
Check out the video above that David and his brothers created to promote their project. Click here to go to their Kickstarter page.