Archive for September, 2013

New Crowdfunding Site Allows Public to Advance U.Va. Research Projects Through Targeted Donations

By Morgan Estabrook

“Clean Water by PureMadi” is raising $35,000 to make life-saving water purification tools more widely available in rural areas of South Africa, where access to clean water is limited. Photo courtesy of PureMadi.

U.Va. Innovationlaunched the University of Virginia’s first crowdfunding website this week, enabling alumni and others to make targeted, tax-deductible donations in support of specific research and development projects under way at the University.

“The University of Virginia is among the very first institutions of higher education to use philanthropic crowdfunding to advance university research,” said Thomas C. Skalak, vice president for research at U.Va. “It’s our hope that this innovative initiative will build on the success of the University’s proof-of-concept research programs and establish a new model for funding promising, early-stage research.”

The site, accessible at, features videos and information about select translational research projects seeking funding to achieve specified milestones, such as the development of a prototype.

Featured projects are currently seeking between $19,000 and $35,000 to advance clean-water technology and improve visualization of injuries following sexual assault.

The site will feature up to 10 translational research projects over the course of a six-month pilot initiative. The pilot is being administered by U.Va. Innovation in collaboration with University Development and several schools and programs across Grounds.

“U.Va. researchers are constantly problem-solving through innovation,” said W. Mark Crowell, executive director of U.Va. Innovation and associate vice president for research at U.Va. “Through this crowdfunding initiative, we’re creating opportunities for members of the community to be a part of advancing these exciting discoveries.”

U.Va. Innovation has partnered with USEED Inc., a crowdfunding start-up focused on philanthropic fundraising for higher education, to conduct the pilot initiative, in which researchers reaching their fundraising goals will receive 100 percent of funds raised. For projects falling short of their funding goals, U.Va. Innovation team members will work with project leaders to adjust project milestones so that available funding can advance the respective project.

The site launched with two projects, which have until June 27 to meet their funding goals.

Clean Water by PureMadi,” led by Jim Smith, professor of civil and environmental engineering in the School of Engineering and Applied Science, in collaboration with faculty and student researchers in the College of Arts & Sciences, McIntire School of Commerce, School of Architecture, School of Medicine and School of Nursing, is raising $35,000 to make life-saving water purification tools more widely available in rural areas of South Africa, where access to clean water is limited.

Reducing Inequity in Forensic Exams Following Sexual Assault,” led by Kathryn Laughon, associate professor in the School of Nursing, in collaboration with Shayn Peirce-Cottler in the Department of Biomedical Engineering and Cassandra Fraser in the Department of Chemistry, is raising $19,000 to identify a new forensic dye that will help medical professionals visualize sexual assault injuries more effectively on women of all skin tones.

“We know through a number of research studies that nurses and physicians conducting forensic exams following a sexual assault are finding fewer injuries in women with darker skin, and we have good reason to think that that’s simply a matter of the technology we’re using to visualize these injuries,” said Laughon, who is also a forensic nurse examiner.

“Raising a relatively small amount of research funding through crowdfunding would help us go a long way toward identifying a solution to this important problem.”

For information about the platform or projects, or to make a donation, visit

U.Va. Innovation Announces 2013 Innovator of the Year, Marking First for Curry School

By Morgan Estabrook

Marcia Invernizzi Photo by Dan Addison

For the first time, a representative from the Curry School of Education has taken the University of Virginia’s top innovation honor.

U.Va. Innovation named Marcia A. Invernizzi the 2013 Edlich-Henderson Innovator of the Year in recognition of her work to improve children’s literacy. Invernizzi’s innovative Phonological Awareness Literacy Screening, or PALS, assessments and teaching tools are used in six countries and all 50 states to identify and provide customized learning experiences for young children at risk of becoming poor readers.

Invernizzi accepted the award Wednesday evening at a ceremony held at Charlottesville’s Jefferson Theater. Referring to the honor as “much-deserved,” University President Teresa A. Sullivan congratulated Invernizzi in a letter read aloud at the ceremony.

“Your PALS materials have set the standard for literacy assessment [… and] given teachers the tools to effectively teach reading, even where budgets are limited,” Sullivan wrote. “As you receive this award, the members of the University community and I are exceptionally proud of you.”

The honor recognizes an individual or team at U.Va. each year who is making a “major impact” through innovation.

Developed in 1997 with funding from the Virginia Department of Education, PALS “provides a comprehensive assessment of young children’s knowledge of the important literacy fundamentals that are predictive of future reading success,” according to the PALS website.

“Through her work with PALS, Marcia is actually changing the world,” said W. Mark Crowell, executive director of U.Va. Innovation, associate vice president for research at U.Va. and a member of the selection committee.

Today, nearly 270,000 kindergarten through third-grade students each year are screened using PALS assessments through Virginia’s voluntary Early Intervention Reading Initiative, with additional pre-kindergarten students served through the Virginia Preschool Initiative.

“There’s a window of opportunity to get kids reading,” said Invernizzi, the Edmund H. Henderson Professor of Education. “I really felt passionate about trying to do something in my own community.”

Together with Allison Drake and Jay Ferguson, Invernizzi founded a Charlottesville-based company, PALS Marketplace, in 2010 to distribute PALS assessments and tools beyond the commonwealth. Fellow U.Va. spinoff company CaseNEX LLC acquired PALS Marketplace in April 2012 and continues to make the screening tools available to more than 100,000 students in other states and internationally.

Invernizzi noted she followed a long line of past honorees who dedicated their research to public health.

“Literacy is also a public health issue,” she said, “and like other public health issues, early intervention is key.

“Only seven out of 10 ninth-graders today are going to graduate from high school. We know that we can actually change the trajectory for our most at-risk children through early intervention, and that’s where PALS comes in.”

Invernizzi hopes to expand the PALS family of assessments and teaching tools – which currently include PALS-PreK, PALS-K and PALS 1-3 – to provide for seamless literacy screening through eighth grade. Through a grant from the Institute of Educational Sciences, she is also working to develop PALS-español for Spanish-speaking students.

“The work Marcia has done in regard to early literacy assessments and interventions has paved the way for schools to spawn deeper conversations about children’s growth and development in reading,” said Darnella S. Cunningham, principal of Spotsylvania County’s Lee Hill Elementary School and a member of the board of directors of the Virginia Association of Elementary School Principals.

“As we analyze PALS data, we’re better able to pinpoint students’ strengths and determine needs to improve specific literacy skills. In this age of accountability, we’re all looking for reasonable and manageable ways to consistently monitor student progress. PALS provides us with tools to do so.”

In addition to her work with PALS, Invernizzi is the executive director of U.Va.’s McGuffey Reading Center, the oldest operating University reading center in the country, and is a founder of Book Buddies, a nationally recognized one-on-one reading intervention.

About the Edlich-Henderson Innovator of the Year Award

Named for U.Va. Professor Emeritus Dr. Richard F. Edlich and Christopher J. (“Goose”) Henderson, a 25-year veteran of privately owned financial services businesses, the award recognizes an individual or team each year whose research discovery is making a major impact. Previously the Edlich-Henderson Inventor of the Year award, the award title and criteria were modified in 2012 to be more inclusive of University innovators pursuing a variety of different paths to achieve impact for their discoveries.