May 9-15, 2003
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Commerce headed back to the Lawn
Commerce School drawing
Watercolor by Vladislav Yesiseyev
The Commerce School kicked off its “Back to the Lawn” campaign April 24. The painting above shows how the school will look once construction is complete in 2006.

By Jim Travisano

McIntire alumni and friends gathered on the evening of April 24 to kick off “Back to the Lawn: The Capital Campaign for the McIntire School of Commerce.”

Floor Plan

The upper two floors of the
renovated Rouss Hall will include:
n A large central entrance foyer off the Lawn.

• Two major classrooms for innovative interdisciplinary business courses and programs offered to all U.Va. students, particularly those in the Commerce School and in the College.

• The Undergraduate Program Suite and the Commerce Career Services Suite.

• A state-of-the-art faculty seminar room for faculty and professional presentations.

The new building behind Rouss will feature:

• A large student commons that will blend the lower level of Rouss Hall with the new construction. The commons will include several technology centers, a student lounge, group study and meeting rooms, and a dining area.

• An internal courtyard on the upper level that will be almost twice the size of the Monroe Hall courtyard and surrounded by the student commons and faculty offices.

• An entrance to the Academical Village and the Lawn from the southern and eastern parts of Central Grounds through the front of the new building on Hospital Drive.

• At least 10 high-tech classrooms seating roughly 30 to 60 students.

• Three large classrooms seating
approximately 80, 110 and 150
students.

The gala event celebrated McIntire’s plans to develop a 125,000-square-foot academic complex at the southeast end of the Lawn. Coupled with the building project, Back to the Lawn will enhance collaboration with the College of Arts & Sciences on numerous programs.

The project, which is estimated to cost $50 million, comprises the complete renovation of Rouss Hall, McIntire’s former home, and the construction of a building behind Rouss. The new 100,000-square-foot structure will front on Hospital Drive to the east and border Randall and Wilson halls to the north and south, respectively. Two classrooms in Rouss Hall will be shared with the College of Arts & Sciences as a primary location for various collaborative programs. The College will expand into 67,000-square-foot Monroe Hall, McIntire’s home for the past 27 years.

Hartman-Cox Architects of Washington, D.C., will design the entire Commerce academic complex. Construction is scheduled to begin in the spring of 2004 and be completed in 2006.

The new complex will enable McIntire and the College to create interdisciplinary courses and to collaborate on other programs. A $500,000 gift from John Griffin, founder and president of Blue Ridge Capital and a McIntire alumnus, is funding faculty efforts to develop interdisciplinary initiatives.

“The increased integration of the McIntire School into the University community is a win-win proposition,” Griffin said.

U.Va. President John T. Casteen III praised the plans for the new building and the collaboration. “The plan will allow the College and the Commerce School to strengthen the academic and programmatic links between them and to better serve their undergraduate and graduate students,” he said. “I applaud the vision of our deans, Carl Zeithaml and Ed Ayers, to create this exciting new model of education.”

Zeithaml, dean of McIntire, said, “On the outside, the Rouss Hall of the past 100 years will look virtually the same, but the inside will be a building for the 21st century.”


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