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Media Studies in New York
MDST 3809: New Media in New York:
Industries and Policies [3]
Siva Vaidhyanathan, Professor
Do media industries generate technological change or does technological change rock media industries? Marketing, creative, and communication leaders must consider how e-Readers, smartphones, live streaming, and social networks diversify media consumption patterns. Decisions about how (or if) businesses should modify their organizational structures and habits will determine those that prosper and those that perish.
This two week J-Term course is designed to prepare the future media industry employees for the dramatic changes ahead. The first week will be entirely digital: Held virtually so students may participate in class discussion from anywhere in the world. The second week will happen in New York City. Combining scholarly literature with exploratory site visits to television studios, book publishers, newspapers, radio stations, and music executives provides a pragmatic approach to learning. Students will walk away with a better understanding of how established media conglomerates avoid falling behind in the city that never sleeps.
Information Session:
Wednesday, October 17, 2012
4:30PM - 5:30PM in Gibson 211
Do not apply for the course until after the Information Session.
January Term and class applications required. Those interested in attending the JTERM NYC Course, the application is will be live on Collab titled "JTERM UVAinNYC" Application is under "Tests and Quizzes" - and should take about 25/30 minutes to complete. Please make sure to apply by NOVEMBER 1.
Any other questions, please contact Francesca Tripodi at fbt8pa@virginia.edu
Approximate Additional $725 class fee required.
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Housing |
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Opening Banquet |
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Closing Banquet |
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Class Events |
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| Not Included in Class Fee |
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Airfare or Other Transportation to New York |
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Transportation Within the City (taxis, subway, etc) |
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Meals |
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