1	Transportation Demand Management (TDM) March 2010 Update Transportation and Parking Committee Meeting
2	Pre-2007 Programs Fare-Free UTS Service CTS Free Trolley Funding U.Va ID in lieu of fare program on CTS Parking Permit Rate Increases
3	TDM Phase 1 2007-2009 Dedicated TDM position within P&T CAVPOOL: Carpool/Vanpool Incentives Occasional Parking Programs EIG, U-Hall, Darden Garage, Culbreth Garage Zipcar Amenities for bicyclists
4	Parking Demand Current and Projected Growth Need for new structured parking by 2015 Aggressive TDM program Reduce parking demand $25M in capital cost-avoidance by 2020
5	Parking Availability without TDM
6	Parking Availability with TDM
7	Annual Expenditures – No TDM Vs. TDM
8	Cumulative Expenditures – No TDM vs. TDM
9	Free Trolley Subsidy Free Trolley $1M to operate annually 700,000 boardings per year Nearly ½ of boardings are U.Va affiliated 2010/2011 Cost: $0.16/ride = $59,000 Regular Fare = $0.75/ride
10	Reciprocal Ridership on CTS U.Va ID in lieu of fare on all CTS routes 80%-90% of boardings are steady through the summer months Total boardings increasing each year 2009/2010 projected cost per ride = $0.47 Regular Fare = $0.75/ride
11	Carpool/Vanpool Incentives Program Features Permit Discount 10% with 2 riders 25% with 3 riders 100% with 4+ riders Free Occasional Parking Permits Guaranteed Ride Home Preferential Parking Zipcar Driving Credit August 2008 25-30 Carpools (70-75 Commuters)
12	Non-measured Programs All programs receiving positive feedback: HoosWhere: GPS-based bus arrival predictions Bike racks on buses Improved SMART Transportation map Bike Routes Walking Paths
13	Program Expansion TDM Phase 2 study will be complete by Summer 2010 5 Year Implementation Plan to include: Fill TDM coordinator position Increased program marketing Increase carpool discount Capitalize on most effective way to reduce trips Survey mode split every other year In-house carpool matching software Invest additionally in CTS improvements
14	Program Expansion Years 6-10 will not be as specific Will suggest more aggressive parking fee increases and additional investment in regional transit
15	Current Funding
16	Funding for New TDM A predictable and appropriate funding source must be identified Student Comprehensive Fee For programs that directly benefit students Should not be used for programs focused on employees Parking Permit Revenue Successful TDM program reduce permit sales
17	TDM Phase 2 Steering Committee Recommendations Fill TDM Position Identify Marketing Budget In-House Ride Matching Software Survey