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Policy: XV.G.5

Issued: September 22, 1994

Owner: Executive Vice President and Chief Operating Officer

Latest Revision:

USING THE UNIVERSITY'S FEDERALLY REGISTERED TRADEMARK

1.0 Purpose

This policy describes the general guidelines for using the University's federally registered trademark.

2.0 Policy [Top]

2.1 Background

The Rector and Visitors of the University of Virginia owns all of the names, nicknames, trademarks, services marks, seals, indicia, logos and mascots which relate to the University of Virginia or which members of the public reasonably believe relate to the University of Virginia. To insure that the public properly identifies and associates University logos on products bearing the institution's marks, the University of Virginia has established a licensing program. The University has registered many of its names, nicknames, marks, indicia and logos with the state and at the federal level. The Sports Promotions Office will administer the licensing program; it reports directly to the Director of Athletics. The Sports Promotion Office maintains the official inventory of University names, indicia and logos; approves and registers any new marks, logos, etc.; and maintains a list of licensees authorized to manufacture and distribute goods bearing the name, indicia, or logos of the University of Virginia.


2.2 Goals

The University maintains a licensing program to achieve the following goals:


2.3 General Guidelines

Merchandise of the types described on pages 15.7.5.7-10 are specifically covered by this licensing policy where the University's name, indicia, logo, etc. are used. Changes in this list may occur. An updated listing may be obtained from the Sports Promotions Office.

All University outlets are included in the licensing program. Therefore, all goods described on pages 15.7.5.7-10 using the University's name, indicia, logo or other official marks must be manufactured and distributed by licensees. All University-related Foundations involved in the sale of goods are subject to this policy. A list of licensees is maintained by the Sports Promotions Office and only licensed goods can be held for resale. Goods covered by the policy and sold on Grounds, through University sales outlets, or through University-related Foundations must be manufactured and distributed by a licensee.

The University has entered into a contractual agreement with The Collegiate Licensing Company (CLC) to help administer the licensing program on a national basis. CLC acts as the University's agent to:

Any commercial use of University indicia in any manner shall be approved and governed by the licensing program.

An Advisory Committee is comprised of:

The Committee is established to:

Program revenues are to be allocated annually at year-end as follows:

Revenues distributed to the Department of Athletics and the University's general fund will be subjected to the regular budget process.


2.4 Guidelines to Administer the Program

The Department of Athletics' Sports Promotions Office, a member of the Association of Collegiate Licensing Administrators (ACLA), is responsible for administering the licensing program for the University. The Advisory Committee must approve all additions and/or revisions to the licensing program guidelines as well as any additions and/or changes to official University indicia.

To help manage the licensing program, the University has retained the services of The Collegiate Licensing Company (CLC). The services of CLC include:

The Sports Promotion Office will propose an annual operating budget for the licensing activity to the Department of Athletics and to the Executive Vice Pres. and Chief Financial Officer as required. Annual operating expenses will be covered from licensing revenues. Net revenues (after operating costs) will be distributed to the Department of Athletics and the University.

Any products which carry an approved mark or logo (or any deviation of University of Virginia indicia which would create confusion in the minds of the consumer that the product was originated or sponsored by the University) will be covered by the licensing program (See pages 15.7.5.7-10). Products which support the academic mission of the institution, and products ordered by University departments with a purchase order for internal consumption shall be exempt from royalties; but the manufacturer must obtain the University's permission to use the indicia. More specifically, exempt items are listed as follows:

Many of the University trademarks and logos have been federally registered as well as with the state.

Enforcement of the Licensing Program has two phases:

Internal - participation by sales departments within the University is essential and will depend on support from vice presidential areas. Verifying adherence to the licensing program will be an essential part of compliance audits conducted by the Internal Audit Department.

External - participation by commercial sales outlets will be checked periodically by the Sports Promotions Office and CLC as part of the regular administrative responsibility for the program.

The Sports Promotion Office will develop an ongoing educational program to make local and regional vendors and consumers fully aware of the University's licensing program benefits and requirements.

Product approval or disapproval must be communicated in writing to CLC within ten business days of receipt of the product from CLC or from the licensee.

Approval can be given prior to the actual manufacture of the product, but a finished sample must be supplied to CLC.

Products on pages 15.7.5.7-10, which are of reasonable quality, may be approved by the CLC Licensing Director.

Products involving quality considerations or questionable logo graphics shall require review by the University's Advisory Committee.

It has been determined by the University that the following products will NOT normally be licensed:

Licensing fees shall be 7.5 percent of the manufacturer's selling price on items licensed for retail sales. In promotions, a 10 percent royalty shall be charged on premiums. An additional rights fees may be charged depending upon the scope of the promotion and the amount of revenue projected from premiums used in the promotion. Certain promotions may be exempted from either royalties or rights fees based on other considerations received by the University through sponsorship or contributions. CLC should be made aware of such exceptions.


2.5 Product List

Category
Product
1
Bags:
Back Packs
Tote
Beverage (Thermo)
Carrying and Luggage
Special Purpose
2
Bedroom Accessories:
Bedspreads
Draperies
Sheets
Blankets/Comforters
3
Belt Buckles (with or without belt)
4
Blankets: Stadium/Lap
5
Button: Clothing
Lapel (Enamel)
6
Wall Calendars
7
Car Accessories:
Emblems
Horns
License Plate Frames
8
Floor Coverings:
Carpet
Rugs
Mats
9
Christmas Accessories:
Tree Ornaments
Decorations
10
Timepieces:
Clocks
Watches
11
Toilet Goods:
Colognes
Cosmetics
12
Electronic Devices:
Phones
Radios
Calculators
Musical Devices
Ceiling Fans
13
Furniture (Indoor & Outdoor):
Chairs
Tables
Lounges
Beds
14
Headwear:
Caps/Hats
Knitted
Formed
15
Helmets: (special authorization)
16
Illumination Devices:
Lamps
Flashlights
Candles
Matches
Lighters
17
Wall Hangings:
Picture Frames
Mirrors
Posters
18
Beverage Containers:
Glassware
Pewter Mugs
Ceramic Mugs
Temperature Retainer Vessels
Insulator Covers
19
Pillows/Cushions
20
Plastic Containers:
Cups
Glasses
Bowls
21
Playing Cards
22
Precious Metal:
Charms
Necklaces
Bracelets
Rings
Earrings
Tie Tack
Coins
Jefferson Cups not engraved with the official seal
23
Shoes
24
Shoe Laces
25
Soap (Assorted)
26
Stadium Seats
27
Stationery Products
28
Statuary and Artwork
29
Transfers/Decals
30
Sunglasses
32
Bathroom, Kitchen or Cooking Accessories:
Towels
Aprons
Trivets
33
Toys, Games, Stuffed Animals
34
Umbrellas
35
Wallets and Purses
36
Wastebaskets/Metal Trays
37
Writing Instruments
38
Sewing Kits & Needlepoint
39
Wearing Apparel:
Fleece Items
Athletic Jerseys
Warm-ups (non- fleece)
Placarded Collared Shirts
Non-collared Shirts (non-fleece)
Shorts
Jackets
Infant Sets
Sleepwear
Pants
Ties
40
Rainwear
41
Knitwear:
Gloves/Mittens
Scarfs
Socks (see also headwear)
42
Food Items
43
Novelty:
Pennants
Key Chains
Miscellaneous

 

3.0 Definitions [Top]

4.0 References [Top]

5.0 Approvals and Revisions [Top]


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