Programs of Concentration
The accounting program molds individuals into financial experts.
Graduates work as business consultants, financial managers, independent auditors,
and tax advisors. McIntires accounting program is widely recognized as
one of the countrys best, and graduates are highly sought. The program
builds on the broad liberal arts background acquired during a students
first two years at the University. It is designed to give the student both a
sound general business foundation and the analytical and conceptual skills essential
to an understanding of current accounting practices.
Accountants supply quantitative information to various users.
Primarily financial in nature, this information is essential to decision making
and control. As corporate financial managers, they also participate in financial
decisions that allocate scarce resources within and among private and public
organizations to achieve both economic and social goals. Equally important,
accounting provides information to investors, creditors, government, and society
on managements stewardship and the effective use of an organizations
resources. Independent certified public accountants provide a wide variety of
tax and consulting services to clients. CPAs also audit management reports and
determine whether they fairly present the facts.
The basic requirements for the accounting concentration are
COMM 311, 312, 342, 410, and 414. Students seeking professional certification
(e.g., certified public accountant, certified management accountant, or certified
internal auditor) should consider taking COMM 521, 445, 531, and 546 as electives.
University of Virginia students who have been admitted to the
McIntire School of Commerce may apply for, and be accepted to, the M.S. in Accounting
degree program after completing two semesters of study as a Commerce School
student, earning good grades, submitting acceptable letters of recommendation,
and earning GMAT scores that indicate a capacity to do graduate work at the
University. Because this is a competitive admissions process, acceptance to
the program is not guaranteed but ultimately hinges on the candidates
record of accomplishments.
The Uniform Certified Public Accountant Examination Students
planning to sit for the Uniform CPA examination should determine the requirements
for admission to the examination by contacting their State Board of Accountancy.
For information on the requirements for admission for the CPA
examination in Virginia contact the Virginia State Board of Accountancy, Department
of Commerce, 3600 W. Broad St., Richmond, Virginia 23230; 1-800-CPA-EXAM.
For information on admission requirements for the Certified
Management Accountant (CMA) examination and/or the Certified in Financial Management
(CFM) examination, contact the Institute of Management Accountants, 10 Paragon
Drive, Montvale, NJ 07645-1759; 1-800-638-4427.
Financial management handles the efficient acquisition and
investment of a firms funds, and thus plays a critical role in the management
of the corporate enterprise, both in domestic and multinational firms. It is
therefore essential that the student possess an understanding of both the functional
and analytical methods of finance and of the operation of global financial systems.
To achieve these goals, the program in finance presents an
integrated treatment of the operational aspects of business and investment
the functions of financial institutions and international capital markets,
and the basic economic and legal framework of financial organizations. Primary
is placed on the role of the global financial manager in achieving broad corporate
objectives, including financial planning and control, and raising and investing
funds. A variety of teaching pedagogies, including lecture, socratic, and case
methods, are employed in this process. The program is designed to meet the
of students who look forward to specialized careers in corporate finance, financial
counseling, investment management, or banking. International financial topics
are incorporated throughout the finance concentration, which includes a specialized
course held abroad, COMM 474. Students concentrating in finance are required
to complete COMM 311, 372, 475, and one of several 400-level capstone courses.
Additional courses in accounting are recommended.
For managers, knowledge of international business is imperative
in an increasingly global business environment. The crossing of national boundaries
intensifies the complexity of a business transaction given the differences between
countries in accounting, banking, culture, currency, finance, governmental regulations,
information systems, insurance, law, management, marketing, political systems,
taxation, and transportation.
As a field of study, international business is broader in focus
than the field of international trade. International business draws upon contributions
from the traditional business disciplines of accounting, finance, management,
information technology, and marketing. It also draws from anthropology, cultural
studies, economics, geography, history, languages, law, politics, psychology,
The required courses for a concentration in international business
include COMM 451, 465, or 469, and 472 or 474. Additionally, students must complete
the foreign language requirement and at least two courses in area studies of
other cultures in the College of Arts and Sciences. Students are encouraged
to study abroad during the fall semester of their fourth year.
Managerial, interpersonal, and organizational insight skills
are a necessary complement to technical skills for long-term career success
and satisfaction. The management concentration in the McIntire School develops
and deepens those skills through a course of study in management theory and
practice. Students choose a management concentration for a variety of reasons.
Some have a specific career in mind, such as human resource management or entrepreneurship.
Others choose management courses or a concentration to provide a balance to
more technical courses of study in business. The flexibility of the management
curriculum provides students with the ability to customize a program of study
that meets their academic and career objectives.
The required courses for this concentration are three 400-level
Information Technology is both a critical organizational resource
and an important competitive weapon. The knowledge and skills necessary to effectively
deploy information technology resources and manage information are essential
for every manager.
The concentration in IT prepares students to become effective
business systems analysts who can apply their proficiency in contemporary information
technologies across business functions such as finance, accounting and marketing.
Important areas for IT-related knowledge and skill development include business
software engineering, systems analysis and design, database management, and
The required courses in the IT concentration are COMM 320,
327, and 427. Recommended electives include COMM 428, 429, 530. Students planning
to pursue an IT career are strongly encouraged to take selected courses outside
of the Commerce School; examples include MDST 110 or 308, CS 120, and SYS 256.
The discipline of marketing is eclectic in nature. In developing
and expanding its content, it draws from and interchanges with the quantitative
and social sciences. As such, the areas of accounting, economics, law, mathematics,
philosophy, psychology, sociology, and other related disciplines are used as
resources for the conceptual, theoretical, and empirical underpinnings of the
What product or service, and how much of it, should a company
provide for its consumers? How should the product be distributed? How should
the company inform consumers of the products existence and merits? What
price should consumers pay for it?
Every organization, profit or non-profit, must answer these
questions in one form or another. It is the purpose of the marketing program
to provide the student with the necessary concepts and background for examining
these questions. The programs objectives are to make the student aware
of the role of marketing in society and in the firm, where it interrelates with
almost all organizational functions and influences virtually all plans and decisions.
The marketing program intends to introduce the student to the
role of marketing, both in the firm and in society. Case analyses, computer
simulation, discussion groups, experiential exercises, research reports, seminars,
field projects, lectures, outside speakers, and the McIntire Marketing Association
(MMA), together with national marketing/advertising competitions, are utilized
to accomplish this purpose. The marketing program is intended to meet the basic
educational needs of students planning graduate study or entering profit or
non-profit organizations in such areas as client relations, sales, advertising
and promotion, brand management, distribution, international marketing, marketing
research, marketing consulting, logistics, purchasing, product management, retailing,
and positions in the service industries.
Required courses for the marketing concentration are COMM 353
and two 400-level marketing courses.