General Information |
General Regulations |
Tuition, Fees, and Refunds
Certificate Programs and Course Descriptions | Faculty
Certification in Criminal Justice Education |
Certificate Program in Human Resources Management
Certificate Program in Accounting | Certificate Program in Procurement and Contract Management
Certificate Program in Editing
Introduction to Book Publishing: An Overview
For those new to book publishing, as well as book professionals who either wish to enhance their management capabilities by learning more about all aspects of publishing, or simply wish to move from one arena of publishing into another. Provides an overview of the world of book publishing, including trade (i.e., general fiction and nonfiction), textbook, technical, scholarly, university, museum, reference, professional, and electronic publishing. The process of book publishing is examined from manuscript acquisition through contractual negotiation to editing , design and production, marketing (advertising, publicity, and promotion), subsidiary rights, sales, distribution, and the business of publishing.
Basic Manuscript Editing and Proofreading
A practical course in copyediting and proofreading to help develop editorial skills for use in trade, reference, or professional book and journal publishing as either an in-house or freelance editor. Topics include learning about the tasks needed to produce various kinds of publications, and where each task fits in the production cycle; relationships of proofreader to copyeditor, editor, production editor, and author; proofreader's and editor's marks; style guides, style sheets, and consistency; word usage and grammar problems; and quality control of manuscripts at all stages.
Introduction to Basic Book Design and Production
An introduction to book design for manuscript editors and other publishing professionals new to production and design. Topics include the role of the art director/designer, the creative process, type and typography, layout, illustration and photography, production needs, importance of relationship between graphics and text, commercial considerations, differences between designing for hardcover and softcover (mass and/or trade), and the terminology and vocabulary of design.
Graphic Design for Newsletter Publications
This course, taught by a top professional in the field, provides participants with the skills needed to develop attention-getting newsletters on their own, or in conjunction with a designer. Students examine samples of good and bad newsletters; design mastheads and formats for a variety of publications; explore ways in which to make information more accessible to the reader; look at paper selections, printing and mailing options, and costing; and create a newsletter for the class.
Production Management and Editing
(formerly Production Editing and the New Technology) An important course for both manuscript editors and production editors/managers. Topics include working with editors, designers, and production supervisors; hiring and supervising freelance copyeditors, proofreaders, and indexers; coordinating several projects simultaneously; checking proofs, repros, blues, and color proofing; coding the electronic manuscript for a typesetter; desktop typesetting; the docutech book; photo-CD and color printing; and the future of printing from disc to plate and from disc to press.
Advanced Manuscript Editing
Prerequisite: NCCM 003
For editors wishing to extend their skills beyond the basic mechanics of copy editing. Topics include determining what level of editing is needed; deciding when to suggest reorganizing or restructuring text; use of part titles, chapter heads, subheads, and visual presentation to enhance readability and appeal; checking facts and avoiding legal problems stemming from libel, copyright, licensing and permission problems; maintaining the author's style and point of view if substantive editing or rewrite is required; strengthening leads and captions; and developing an author-editor relationship.
Understanding Graphic Design for Marketing Communications
This one-day seminar is intended to introduce nondesigners to the basics of good graphic design for marketing communications, and to provide the principles behind creating publications that effectively convey the goals of any organization. Among the areas covered are the foundations of graphic design; the elements inherent in designing forceful marketing pieces; the important relationship between image and text; understanding the elements needed to achieve successful marketing packages and publications from small businesses to corporations, to professional associations, both profit and nonprofit.
An Introduction to Electronic Publishing
An intensive four-week survey of electronic publishing covering the following topics: (1) what is electronic publishing; (2) from print to CD-ROM and multimedia; (3) publication on the Internet, including demonstrations; and (4) business and legal Issues.
Book Marketing, Sales and Distribution
For marketing and sales professionals wishing to extend or increase book sales to bookstores, chains, wholesalers (trade and library), distributors, and other trade outlets. Topics include the role of commissioned sales reps; identifying and securing distribution through trade, library, educational, and specialized wholesalers; selling to the chains and independents; cooperative advertising; discount scheduling; abiding by the rules of the Federal Trade Commission, as illustrated by case studies; special sales; selling to nontraditional markets; and remainder sales.
The Business of Publishing
Focuses on all aspects involved in the organizational/business side of publishing including organizational structure; departmental budgets; contracts; marketing sales and distribution; and subsidiary rights as an additional source of other income. Explores the complex coordination required within a publishing operation, and its importance to ensuring economic success. Focus is on editorial planning and budgeting, and on the fine art of negotiation with authors, staff, and outside vendors. In the last two classes, students collaborate on developing a financial plan for a book in a fictional publishing house and examine how the economic implications of a single title must be coordinated with a publisher's overall financial plan.
Basic Research, Fact-checking, Indexing, and Bibliographic Compilations
Provides practical training for professional and free-lance editors and writers. Applicable to trade, academic, reference, and technical publications. Topics include creating a personal library and a list of mandatory books and special titles for different professions; basic research and fact-checking; accessing the public library's on-line research sources and databases; verifying bibliographic facts and finding missing data in a personal library, at the public library, and on-line; copyright and permissions in both print and an electronic environments; verifying permissions on text and illustrative materials; tracking use of electronic publications; and overseeing indexing.
Museum Publishing: An Overview
An introduction to the unique publishing activities of the museum publications department, which in addition to publishing art books that are produced and distributed similarly to those published by commercial and university press publishers, is also responsible for producing catalogs, brochures, promotion pieces, programs, and other related museum publications.
Effective Book Publicity and Promotion
An overview of publicity and promotion functions. Topics include how publicity and promotion efforts complement advertising and sales activities in marketing campaigns; the role of the publicist; tactics required to secure optimum coverage in various kinds of media (newspapers, magazines, television, radio); how to take advantage of current events; and how to effectively promote products at trade conventions or exhibits.
Computer Editing for Books and Publications
Prerequisite: NCCM 003
For editors and writers who need to learn how to best use the computer in preparing materials for publication, this eight-session course offers practical techniques and guidelines in computer editing. Students role-play as editors of a book manuscript, a magazine article, a journal article, and as an editor/writer for a weekly newsletter, as well as for a communications department with an on-line site. From pencil edits on paper to HTML edits for the small screen, students experience the demands of the job.
Basic Technical Editing and Proofreading
Prerequisite: NCCM 003
A practical training course in technical copyediting and proofreading for editors and freelancers who wish to enter technical publishing, whether of books or periodicals. Topics include the importance of securing outside vetting of all technical subject, contact and evaluation of expert consultants, technical nomenclature and symbols, formatting technical material, annotations, technical footnotes, and bibliography, marks for outside typesetters, and styletags for in-house computer systems, technical style sheets, how to handle manuscripts and all stages of proof, and the author/editor/copyeditor relationship.
Continue to: Chapter 13: ROTC, Student Affairs, and Student Services
Return to: Chapter 12 Index