Measuring
Social Judgements
The Factorial Survey Approach
Steven L. Nock & Peter H. Rossi editors
This
state-of-art guide and text provides the first detailed explanation of the factorial
survey method, the theory behind it, and its multiple uses. Currently employed
in a wide variety of settings (under different names), factorial surveys provide
a powerful tool for the study of how people make real-life choices.
As the contributors to this volume demonstrate, the method combines multivariate experimental design and sample survey procedures to capture the complexity of human life and the actual conditions of human choice and judgement. It enables the user to identify the separate influences of the many factors that go into such judgements and choices. Researchers, scholars, and advanced students in the social sciences will appreciate the contributors' clear explications of the factorial survey method-and their fascinating demonstrations of its utility in different research situations.
More books by Steven L. Nock
Marriage
in Men's Lives
The Costs
of Privacy-Surveillance & Reputation in America
Introduction to Sociology
-Third Edition
The Sociology of Public Issues
Sociology of the Family - Second
Edition