Characteristics that Motivate Alumnae Giving at U.Va.

University of Virginia Alumnae Survey

Please answer each question carefully and as instructed. The questions are clustered in six categories. Please check or circle the appropriate response. Your responses will be treated anonymously. Findings will be reported on a group basis only.

Motivations for Giving
Question 1. How important are the following factors in motivating you to make a financial contribution to the University? (Please circle one number for each item)

		Very Unimportant	Somewhat Unimportant	Somewhat Important	Very Important
a.	The quality of education I received	1	2	3	4
b.	The recognition I receive when I make a gift	1	2	3	4
c.	My belief in the University's mission	1	2	3	4
d.	Competition with other donors	1	2	3	4
e.	The ability to honor or memorialize someone	1	2	3	4
f.	The ability to fund a specific project	1	2	3	4
g.	Response to an urgent request for help from the University	1	2	3	4
h.	Collaboration with others to make a gift	1	2	3	4
i.	Spousal/family influence	1	2	3	4
j.	Gaining access to University events	1	2	3	4
k.	Tax savings I receive	1	2	3	4
l.	An opportunity to participate on boards	1	2	3	4
m.	The ability to sustain academic excellence	1	2	3	4
n.	Solicitation from a peer	1	2	3	4
o.	Educated to give as a student	1	2	3	4
p.	Interest in supporting athletics	1	2	3	4
q.	Interest in supporting women's programs	1	2	3	4
r.	Desire to make a difference for future generations	1	2	3	4
s.	A sense of obligation	1	2	3	4
t.	Volunteer involvement with the University	1	2	3	4
u.	Mailings I receive from the University on giving opportunities	1	2	3	4

Method of Solicitation
Question 2. How should the University most effectively solicit your financial support? (Please circle one number for each method)

		Very Ineffective	Somewhat Ineffective	Somewhat Effective	Very Effective
a.	Personal contact	1	2	3	4
b.	Telephone contact	1	2	3	4
c.	Mail contact	1	2	3	4
d.	Classmate contact	1	2	3	4
e.	Alumna/Alumnus volunteer contact	1	2	3	4
f.	Sorority sister contact	1	2	3	4
g.	Current student contact	1	2	3	4
h.	Development staff contact	1	2	3	4
i.	Faculty contact	1	2	3	4
j.	Administrator contact	1	2	3	4

Effectiveness of University Publications
Question 3. Please rate the effectiveness of the following publications in motivating you to make philanthropic contributions to the University. (Please circle the number for each answer that applies)

		Very Ineffective	Somewhat Ineffective	Somewhat Effective	Very Effective
a.	Mailings targeted specifically to alumnae	1	2	3	4
b.	Newsletters and magazines from schools/departments	1	2	3	4
c.	Alumni association materials (reunions, etc)	1	2	3	4
d.	Planned giving materials	1	2	3	4
e.	Annual fund letters/emails	1	2	3	4
f.	Communications from University president or deans	1	2	3	4
g.	E-mails/web pages	1	2	3	4

Involvement with the University
Question 4. Have you been a volunteer at the University of Virginia?

a.

Yes

b.

No

Question 5. Rate the degree to which you agree or disagree that the University needs to increase the involvement of alumnae in each of the following areas: (Please circle the number for each answer that applies)

		Strongly Disagree	Somewhat Disagree	Somewhat Agree	Strongly Agree
a.	Admissions work	1	2	3	4
b.	Career mentor	1	2	3	4
c.	Reunion planning	1	2	3	4
d.	Fund raising	1	2	3	4
e.	Board of Visitors	1	2	3	4
f.	Regional Alumni Clubs	1	2	3	4
g.	Alumni Club Board	1	2	3	4
h.	Scholarship committee	1	2	3	4
i.	Athletic events	1	2	3	4
j.	Cultural events	1	2	3	4
k.	Alumni reunions	1	2	3	4
l.	Alumnae events	1	2	3	4

Question 6. Alumnae feel welcome being involved in each of the following activities:(Please circle the number for each answer that applies)

		Extremely Unwelcome	Somewhat Unwelcome	Somewhat Welcome	Extremely Welcome
a.	Admissions work	1	2	3	4
b.	Career mentor	1	2	3	4
c.	Reunion planning	1	2	3	4
d.	Fund raising	1	2	3	4
e.	Board of Visitors	1	2	3	4
f.	Regional Alumni Clubs	1	2	3	4
g.	Alumni Club Board	1	2	3	4
h.	Scholarship committee	1	2	3	4
i.	Athletic events	1	2	3	4
j.	Cultural events	1	2	3	4
k.	Alumni reunions	1	2	3	4
l.	Alumnae events	1	2	3	4

Question 7. How much has your involvement in activities at the University influenced the frequency of your gifts to the University?

a.	A great deal	c.	Little
b.	Somewhat	d.	Not at all

Question 8. Would the opportunity for greater involvement in activities at the University make a difference in your giving patterns?

a.	Yes
b.	No

Question 9. I was involved in the following campus activities while a student at the University:

a.	Sororities/Greek system
b.	Residence hall association
c.	Intramural/intercollegiate athletics
d.	Religious groups
e.	Student honorary organizations
f.	Campus publications
g.	Student government
h.	Cultural activities
i.	Service organizations

Question 10. I was satisfied with my experience as a University student:

a.	A great deal
b.	Somewhat
c.	Not at all

Giving Patterns
Question 11. How often do you make a gift to the University of Virginia?

a.	Every Year
b.	Occasional Years
c.	Never [please skip to Question 15]

Question 12. If you make such gifts, what is the largest gift you have made in any one year to the University of Virginia?

a.	Under $100	e.	$5,000 - 9,999
b.	$100 - 499	f.	$10,000 - 24, 999
c.	$500 - 999	g.	$25,000 - 99,999
d.	$1,000 - 4, 999	h.	Over $100,000

Question 13. If you make a gift, is your gift

a.

Unrestricted

b.

Restricted for a specific purpose

Question 14. If your gift was restricted for a specific purpose, what did it support?

a.	Academic programs	g.	Faculty research
b.	Athletic programs	h.	Women's programs
c.	Endowed professorships	i.	Academic department
d.	Building projects	j.	Library
e.	Scholarships for students	k.	Endowment
f.	Equipment	l.	Other: __________________

Question 15. Should the University recognize gifts of time as well as monetary gifts?

a.	Recognize gifts of time	_ Yes	_ No
b.	Recognize monetary gifts	_ Yes	_ No

Demographic Information
Question 16. What was your year of graduation? ___________

Question 17. What is the highest academic degree you have earned?

a.	Bachelor's	d.	MBA	h.	Ed.D.
b.	MA	e.	JD	i.	Ph.D.
c.	MS	f.	MD	j.	Other ____________

Question 18. What is your racial/ethnic background?

a.	African-American	e.	Hispanic/Latino
b.	Asian-American	f.	Native American
c.	Multi-racial	g.	Other _________________
d.	Caucasian

Question 19. What is your age __________ (in years)?

Question 20. Marital status:

a.	Single
b.	Separated
c.	Divorced
d.	Widowed
e.	Married

Question 21. In which state do you currently reside: __________________

Question 22. Your gross annual household income falls into the following range:

a.	$24,999 or below	d.	$75,000 - 99,999
b.	$25,000 - 49,999	e.	$100,000 - 124,999
c.	$50,000 - 74, 999	f.	$125,000 or more

Question 23. In the space provided, please provide any other information that relates to what motivates you (as a female graduate) to make or not to make financial contributions to the University of Virginia.

Thank you very much for your time taken to answer the above questions. Your responses will help the University create a culture that will encourage alumnae to consider the University in their giving decisions.

End of Survey
Please return the survey in the envelope provided.
Thank you.

© Kathryn M. Pumphrey