Survey Overview Survey Summary Survey Responses Descriptive Statistics for Alumnae Motivations Recommendations for the Study Institution Survey

Characteristics that Motivate Alumnae Giving at U.Va.

Recommendations for the Study Institution

It has been the purpose of this study to determine the characteristics that motivate alumnae to make financial contributions to the University of Virginia. It is believed that the results of this research will enable University development officers to create a climate that ensures alumnae participation in the philanthropic programs of the University.

Recommendations for the study institution are as follows:

1. The University should ensure that alumnae receive adequate recognition for gifts given. This includes making certain that their gifts are publicized in University and departmental publications.
2. The institution should make certain that alumnae are aware of funding opportunities that continue to enhance academic excellence and quality education received at the University. Significant University awards and national ranking results should be well publicized.
3. The University should communicate all urgent requests for support to ensure that alumnae are aware of the importance of their need to enhance quality and to sustain academic excellence.
4. The University should continue its program to educate current students on why continued philanthropic support is important.
5. Efforts should be made by the University to continue to publicize giving opportunities that are available to support athletic programs.
6. The institution should communicate to alumnae how their gifts to certain programs are necessary to ensure that the University will continue to play a significant role in providing quality education for future generations of students.
7. The University should continue to involve alumnae in University-wide activities and programs. This includes increasing alumnae involvement on key committees and University-wide boards.
8. Annual fund mailings sent by the University should highlight academic achievement, national rankings, urgent needs, and recognize both the academic achievements of alumnae as well as their major financial contributions.
9. The University should find appropriate ways to honor and recognize alumnae for their significant financial contributions.

© Kathryn M. Pumphrey