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Characteristics that Motivate Alumnae Giving at U.Va.
Descriptive Statistics for Alumnae Motivations
Table 4.13 - Descriptive Statistics for Alumnae Motivations - All Respondents
|
Very Unimportant |
Somewhat Unimportant |
Somewhat Important |
Very Important |
| Item |
Number |
Percent |
Number |
Percent |
Number |
Percent |
Number |
Percent |
| 1. |
Quality of education Received |
4 |
1.5 |
9 |
3.4 |
70 |
26.3 |
182 |
68.4 |
| 2. |
University Mission |
9 |
3.4 |
7 |
2.6 |
87 |
32.7 |
158 |
59.4 |
| 3. |
Sustain academic excellence |
13 |
4.9 |
15 |
5.6 |
80 |
30.1 |
154 |
57.9 |
| 4. |
Make difference - Future generations |
16 |
6.0 |
27 |
10.2 |
101 |
38.0 |
119 |
44.7 |
| 5. |
Fund specific project |
36 |
13.5 |
47 |
17.7 |
127 |
47.7 |
53 |
19.9 |
| 6. |
Obligation |
43 |
16.2 |
77 |
28.9 |
94 |
35.3 |
49 |
18.4 |
| 7. |
Tax Savings |
56 |
21.1 |
65 |
24.4 |
107 |
40.2 |
35 |
13.2 |
| 8. |
Urgent request for help |
54 |
20.3 |
83 |
31.2 |
108 |
40.6 |
17 |
6.4 |
| 9. |
Support Women's Programs |
73 |
27.4 |
63 |
23.7 |
97 |
36.5 |
30 |
11.3 |
| 10. |
Access to University Events |
93 |
35.0 |
63 |
23.7 |
81 |
30.5 |
27 |
10.2 |
| 11. |
Mailings Received |
80 |
30.1 |
86 |
32.3 |
89 |
33.5 |
8 |
3.0 |
| 12. |
Honor/Memorialize Someone |
88 |
33.1 |
76 |
28.6 |
88 |
33.1 |
10 |
3.8 |
| 13. |
Volunteer Involvement |
94 |
35.3 |
92 |
34.6 |
56 |
21.1 |
20 |
7.5 |
| 14. |
Educated as student |
107 |
40.2 |
83 |
31.2 |
52 |
19.5 |
18 |
6.8 |
| 15. |
Recognition Received |
115 |
43.2 |
84 |
31.6 |
57 |
21.4 |
7 |
2.6 |
| 16. |
To Support Athletics |
136 |
51.1 |
59 |
22.2 |
50 |
18.8 |
18 |
3.8 |
| 17. |
Solicitation from Peer |
117 |
44.0 |
89 |
33.5 |
49 |
18.4 |
6 |
2.3 |
| 18. |
Collaboration with Others |
121 |
45.5 |
80 |
30.1 |
57 |
21.4 |
3 |
1.1 |
| 19. |
Spousal/Family Influence |
133 |
50.0 |
73 |
27.4 |
43 |
16.2 |
13 |
4.9 |
| 20. |
Participate on Boards |
145 |
54.5 |
64 |
24.1 |
44 |
16.5 |
10 |
3.8 |
| 21. |
Competition with Others |
214 |
80.5 |
26 |
9.8 |
16 |
6.0 |
8 |
3.0 |
Table 4.14 - Descriptive Statistics for Alumnae Motivations - All Respondents
| Item |
Mean |
Standard Deviation |
| Quality of Education Received |
3.62 |
.628 |
| University Mission |
3.50 |
.715 |
| Ability to Sustain Academic Excellence |
3.43 |
.812 |
| Make Difference - Future Generations |
3.22 |
.865 |
| Fund Specific Project |
2.74 |
.931 |
| Obligation |
2.56 |
.974 |
| Tax Savings |
2.46 |
.971 |
| Urgent Request for Help |
2.33 |
.876 |
| Support Women's Programs |
2.31 |
1.00 |
| Access to University events |
2.15 |
1.02 |
| Mailings Received |
2.09 |
.870 |
| Honor/Memorialize Someone |
2.07 |
.938 |
| Volunteer Involvement |
2.00 |
.938 |
| Educated as a Student |
1.92 |
.941 |
| Recognition Received |
1.83 |
.857 |
| Support Athletics |
1.80 |
.973 |
| Solicitation from Peer |
1.78 |
.827 |
| Collaboration with Others |
1.77 |
.825 |
| Spousal/Family Influence |
1.75 |
.902 |
| Participate on Boards |
1.69 |
.882 |
| Competition with Others |
1.31 |
.720 |
© Kathryn M. Pumphrey
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