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Center
For Survey Research on the Move
October
11, 2000 -- The
Center for Survey Research,
the University's polling organization, is on the move literally
and figuratively.
CSR, created
in 1987 to do research and analysis for University clients, has
departed the cramped basement of Cabell Hall for a spacious suite
of offices on Fontaine Avenue at Fry's Spring. The new accommodations
provide significantly more flexibility for CSR's growing opinion
research operations.
"We've
nearly tripled the space available for survey research," says
Thomas M. Guterbock, CSR's director, "and it's a
tremendous location for our student labor force." More than
50 percent of CSR's 100-plus interviewers are students.
These physical
changes are a necessity as CSR expands its role both on and off
grounds. This summer, CSR, which had been a free-standing unit of
Arts and Sciences, became a division of the Weldon Cooper Center
for Public Service, which is the University's primary link
to state and local government in Virginia.
A ribbon-cutting
and reception marking the official opening of the new CSR center
will be held 4 p.m.-6 p.m. on Thursday, Oct. 12.
The switch to the
Cooper Center is a natural fit for both organizations.
Over the past decade,
CSR has increased its research service for local governments and
state agencies in Virginia. Its current projects include surveying
employees at the Virginia Division of Motor Vehicles; measuring
citizens' satisfaction with services provided by Prince William
County; assessing planning needs for the city of Charlottesville,
and conducting a transportation study for the Thomas Jefferson Planning
District Commission.
The Cooper Center
has decades of experience in staffing and managing applied research
projects and has developed close working relationships with state
and local government officials through its many programs, including
those run by the Virginia Institute of Government.
"There's
a very clear synergy," Guterbock said. "The work we do
matches the Cooper Center's mission. There is clear potential
for growth in the scope of our survey services." Six specific
areas he cited included:
- Citizen satisfaction
surveys;
- Customer satisfaction
surveys for particular state or local agencies;
- Labor force
surveys for regions seeking to promote economic development;
- Membership surveys
for associations
- Surveys on planning
and land-use issues
- Program evaluation
surveys
Meanwhile, CSR will
continue its on-grounds work. Currently it is providing data collection
and/or analysis for seven University projects, including the second
part of Sociology Department Chairman James Davison Hunter's
study on American political culture and the Sorensen Institute for
Political Leadership's study on the U.S. Senate campaign between
Charles Robb and George Allen.
"We really
have three major clients," Guterbock noted. "The University,
the Cooper Center and its links to state and local government, and
the broad, general public. This is part of the University's
greater commitment, as emphasized by President Casteen, to public
service to the Commonwealth. We are very appreciative of the University
administration's support."
Contact: Carol Wood,
(804) 924-6189
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