New U.Va. Logo Debuts
April 19, 2001 -- For
the past 20 years, the University has seen a proliferation of school,
center and departmental logos. An informal survey recently found
55 different logos in use across Grounds, featuring more than a
half dozen versions of the Rotunda.
Bell, partner in a New York image management firm and University
alumnus, said the Universitys situation was not unprecedented
in higher education, but neither was it uncommon for a university
to adopt a single primary mark. He recommended the creation
of a logo to graphically unify the University.
the Faculty Senate meeting April 19, President John T. Casteen III
introduced a new University logo that pairs a contemporary rendering
of the Rotunda with a reinterpretation of an 18th-century typeface
called Caslon the typeface that was used to set the first
printed edition of the Declaration of Independence.
results blend a 21st-century outlook with a firm grounding in Jeffersonian
tradition, said Robert D. Sweeney, senior vice president for
development and public affairs.
effort to create that single logo was the result of a yearlong discussion
on the Universitys identity, begun by Sweeney as part of his
newly expanded role that includes oversight of the University Relations
office. Through meetings with hundreds of University alumni, faculty,
students and staff, Sweeney and an ad hoc committee developed a
definition of the University that took into account Jeffersons
founding vision that this university link education and democracy
in a uniquely American way. The logo is a modern interpretation
of that vision.
new rendering of the Rotunda, done by Charlottesville graphic designer
and University alumnus Jim Gibson, is based on Jeffersons
own drawing, in which he dotted into the square building a perfect
sphere that is a continuation of the Rotunda roof line. This adaptation
uses the 13 stars from the original American flag to signify Jeffersons
intention to create a national university to inspire generations
of leaders that would follow his own.
on the logo implementation plan will be forthcoming.