Winemaker Robert Mondavi to Speak at Symposium
Mcintire School Of Commerce Cultivates Innovation, Explores Creativity
And Success In The Wine Industry
April 4, 2002-- Robert Mondavi,
father of the American wine industry, will be the keynote speaker
at a symposium on the business of wine sponsored by the University
of Virginias McIntire School of Commerce April 26, in U.Va.s
Old Cabell Hall Auditorium, beginning at 1:15 p.m. The afternoon
symposium, including Mondavis talk, "How the Good Life
Became a Great Business: Perspectives on Creativity, Innovation,
Corporate Success, and Life," is free and open to the public.
wine industry experts scheduled to speak are Michael Etzell, co-owner
of the popular Oregon winery, Beaux Freres; John Gay, president
and chief executive officer of Southcorp Wines, The Americas, which
distributes the Australian wines made by Lindemans, Rosemount Estate
and Penfolds in North and South America; and Paul Lukacs, wine columnist
and author of "American Vintage: The Rise of American Wine."
Kluge, president and chief executive officer of Kluge Estate Winery
and Vineyard, and Vic Motto, a Napa Valley-based wine-industry consultant,
also will participate.
program, "Creativity and Innovation in Mature Industries,"
is the third annual spring symposium sponsored by McIntires
Center for Growth Enterprises. The symposium, which focuses on the
wine business as an example of a mature industry, is co-sponsored
by the Kluge Estate Winery and Vineyard and Host Marriott Inc.
will explore the many challenges facing the American wine industry
including a highly competitive marketplace, asset-intensive
and technologically demanding processes, regulatory barriers to
efficient distribution, and cultural hindrances to market growth
and offer examples of success. Speakers also will discuss
the growth of the Virginia wine industry in the past two decades.
was born to parents who immigrated to the United States from Italy.
He earned degrees in economics and business from Stanford University
and went to work for two California wineries, Sunnyhill Winery and
Charles Krug, where he sought ways to improve product quality.
1966, at 53, Mondavi built the first major winery in Napa Valley
since the 1933 repeal of Prohibition. At Robert Mondavi Winery,
he married Old World traditions with modern American technology,
becoming the first California winemaker to use cold fermentation,
stainless steel tanks and French oak barrels. A successful marketer,
he sold dry-fermented oak-aged Sauvignon Blanc as "Fume Blanc,"
a move credited with popularizing this grape variety in America.
He also was the first in Napa Valley to use blind tastings to enable
buyers to evaluate wine quality.
Jefferson, founder of the University of Virginia, was passionate
about wines, enjoying them during his stay in Paris as American
minister to France (1784-89). On his return to the United States,
Jefferson tried for years to grow grapes at Monticello. Unfortunately,
viticultural success eluded Jefferson, but Mondavi, now in his late
80s, more than any other person in the United States, made Jeffersons
vision a success.
Charlotte Crystal, (434) 924-6858