Students Stay In The Hoozone
Event Encourages Responsible Drinking Among U.Va. Students
March 11, 2004 --
March 25, 2004, 6 to 8 p.m.
Office of Health Promotion in the Department of Student Health
at the University of Virginia has announced the launch of hooZone,
alcohol awareness and understanding
of blood alcohol concentration (BAC) among U.Va. students.
hooZone, held March 25, 2004, from 6 to 8 p.m. in Newcomb Plaza,
can pick up a BAC card and other information on alcohol consumption,
also enjoying “mocktails” and music performed by three U.Va.
a cappella groups: Ektal, the Academical Village People, and O’Tones.
Local restaurants, including Mellow Mushroom, The College Inn, Ben & Jerry’s,
Milan, Big Jim’s BBQ and Amigos, have agreed to donate food for
aim of hooZone is to create an event where students will have
fun, while becoming more aware of the effects alcohol may have
on them,” said
Jackie Kendrick, social norms marketing assistant for the Office of Health
ultimate goal of hooZone is for every student at U.Va. to receive
and use specially designed, wallet-sized
cards to stay in the “blue zone” with
respect to blood alcohol concentration. As defined on the card,
BAC is expressed as the percentage of alcohol in deciliters
and is measured in percentages.
For instance, having a BAC of 0.10 percent means that a person
has 1 part alcohol per 1,000 parts blood in the body.
three zones described on the BAC card are Blue (0.02-0.05
BAC), Orange (0.06-0.24 BAC), and Red (0.25+ BAC). Recent
that when U.Va. students
drink, they have an average BAC of 0.07.
cards are fun and very easy to use. With the help of students,
developed a great campaign to increase alcohol awareness and
hopefully help keep students safe,” said Layla Lee O’Leary,
research assistant for social norms marketing. OHP plans to continue
to promote alcohol awareness
hooZone and the BAC campaign an annual event.
encourage students to carry the BAC card, student employees of
the Office of Health
Promotion will be stopping students
check for the
card. If students have the card, they each will receive $5
addition to the hooZone event, students can obtain BAC cards
at various locations on and off-Grounds, including
Health and participating merchants on the Corner.
Dave Wolcott, (434) 924-7803