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University of Virginia’s Alumni Magazine Expands Readership


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• Alumni Magazine


Robert Viccellio



March 3, 2006 -- The University of Virginia's Alumni Magazine has a new name, new look, new content, new Web site and more than 140,000 new destinations.

The spring issue of the University of Virginia Magazine (formerly the University of Virginia Alumni News) rolled off
the presses this week. Simultaneously, a new Web edition (www.uvamagazine.org) went live, providing all of the magazine’s content online for the first time, plus a few
additional items.

The magazine’s look also received a sprucingup, while the content includes several new sections, including research and discovery, faculty profiles, “firstperson” essays, University history and elements of student life.

It’s all part of an effort to bring the University to a wider readership, said editor Robert Viccellio.“ We believe the new name best reflects the magazine’s role as the only publication on Grounds dedicated to covering the entire University and all of its alumni,” he noted in the forthcoming issue.

The magazine, published by the U.Va. Alumni Association, will now be mailed to all living alumni, plus faculty, current students and their parents. The expansion more than triples the total circulation, from nearly 60,000 to more than 200,000.

The University of Virginia Alumni News made its debut in March 1913 to supplement the now-defunct Alumni Bulletin, which first appeared in 1901. Through the years, the Alumni News has remained editorially independent of the University’s administration.

“Through it all, the magazine’s central purpose remains constant: To keep alumni, parents and friends in touch with each other and well informed about the University, and to explore the contributions that U.Va. and its alumni make to the larger world,” Viccellio wrote.



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