U.VA. COMMERCE STUDENTS SWEEP TOP HONORS
AT INTERNATIONAL CASE COMPETITION -- AGAIN! 

	CHARLOTTESVILLE, Va., April 5 -- The team from the University
of Virginia's McIntire School of Commerce has swept top honors at the
international business case competition at Western Ontario
University's Richard Ivey School of Business in London, Ontario, for
the second year in a row.
	Barred from the contest for three years after winning first
place for three years running, the McIntire team came back last year
and again this year to nail down first place against competition from
the world's top-ranked undergraduate business schools, including the
University of Pennsylvania's Wharton School. Other competitors came
from Hungary, Belgium, Korea and Mexico.
	"Our students took a sophisticated strategic perspective to
the issues in the case, then backed all their decisions and
recommendations with incredible financial, marketing, and management
analysis," said Martha Maznevski, faculty advisor and assistant
professor at McIntire. "They showed strong awareness of international
issues in all aspects of their presentation, which was flawless and
exceptional.  The audience of about 150 undergrad business students
was literally 'ooh-ing and aah-ing' over their presentation."
	Maznevski accompanied the students to the competition, March
19-23, with co-advisor Mark White, an associate professor at McIntire.
The team members were John Campbell (fourth year, Virginia Beach),
Ashley Cockrill (fourth year, Little Rock, Ark.), Rick Gerson (fourth
year, Short Hills, N.J.), and Terri Robinson (fourth year,
Waynesboro). 
	The competition involves taking a business problem prepared by
the Ivey School's business faculty and over 14 hours, preparing an
oral presentation and written report for a panel of six distinguished
judges. 
	"McIntire's goal is to prepare students to be effective
business leaders," Maznevski said. "Students receive excellent
technical training in their chosen areas of concentration, but also
develop strong interpersonal and conceptual skills which are critical
for strategic management. McIntire's environment, which is
characterized by strong faculty-student relations and a great deal of
student interaction in class work and assignments, is vital to the
accomplishment of its goal. Based on our performance at case
competitions such as this one, and the success of our graduates, this
appears to be a good formula." 
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April 4, 1997
	For more information, call Martha Maznevski at (804) 924-3272.
Television reporters should call our TV News Office at (804) 924-7550.