FRANK BATTEN PLEDGES $10 MILLION TO DARDEN SCHOOL

	CHARLOTTESVILLE, Va., Dec. 16 -- Frank Batten, Chairman of
Landmark Communications, Inc. of Norfolk, has pledged $10 million to
enlarge the Batten Challenge for Entrepreneurial Leadership at the
University of Virginia's Darden Graduate School of Business
Administration. 
	The new challenge gift, which will match dollar-for-dollar
endowment gifts and pledges from others, enlarges the 1989 $3.5
million Batten Family Challenge for Entrepreneurial Leadership
established by Batten and his children Frank Batten Jr., a 1984
Darden graduate, and Dorothy Batten Rolph, who received her Darden
MBA in 1990.
	Commitments from 17 other Darden alumni, friends and
corporate partners fulfilled the original challenge. Among them were
United Technologies Corporation and MasterCard International which
pledged $1 million each.
	The Campaign for Darden, the school's capital fund raising
initiative, has raised $65 million to date surpassing its original
$45.5 million goal.  The Campaign for Darden is part of the $750
million Campaign for the University of Virginia.
	Ranked among the world's top business schools, Darden this
year celebrates its 40th anniversary. In January it will move into
the new Darden Grounds, five buildings designed by the noted
post-modern architect, Robert A.M. Stern.  Each year the school
graduates 240 MBAs and educates more than 2,000 senior managers
through its executive education programs.
###
December 15, 1995