94-02-03 New Publishing Program Offered at University of Virginia Division of Continuing Education

NEW PUBLISHING PROGRAM OFFERED AT UNIVERSITY OF VIRGINIA
DIVISION OF CONTINUING EDUCATION

     CHARLOTTESVILLE, Va., Feb. 3 -- The University of Virginia Division of
Continuing
Education has appointed Beverly Jane Loo to serve as director of its new
publishing and
communications program.  
     Loo will work with University faculty and industry leaders to develop
courses to be offered
at the University's seven regional centers spread throughout Virginia
(including one in Northern
Virginia, which takes in extensive publishing communities of Alexandria,
Reston, Falls Church,
Arlington and Washington, D.C.) in fall 1994.  The program will cover all
aspects of publishing,
including editing, effective writing in business and the professions,
marketing, advertising,
promotion, direct mail, production and design, and new technologies.  A
sampling of courses is
being offered for the spring semester.
     Loo formerly was director of marketing at Thomasson-Grant publishing in
Charlottesville,
and was for many years executive editor and director of subsidiary rights of
McGraw-Hill's General
Books Division in New York.
     Because of the increasing demand for effective written communications
and the new
technology available to companies who are producing in-house documents, the
program is being
developed to meet the needs of both those involved in traditional publishing
(such as books,
magazines and journals), and non-traditional "publishers" in small and large
businesses, government
agencies, health care centers, financial services, libraries and professional
firms.  In many
organizations internal communications, as well as marketing efforts, rely
heavily on in-house
produced publications, including newsletters, catalogs, proposals, reports,
research papers, direct
mail promotions, print advertising and the like.
     The program will also offer workshops, seminars and summer institutes in
special topics such
as trade, museum, technical, and electronic publishing, with noted academics
and professionals in
these leading the workshops and discussions.
     Enrollments are expected to come from the publishing community,
professional firms,
government agencies, corporations, as well as editors, librarians,
researchers and educators.
                               ###
                                                 February 2, 1994
     FOR MORE INFORMATION, Loo may be reached at (804) 296-4806.

[Submitted by: Karen A. Castle  (kac@uva.pcmail.virginia.edu)
               Thu, 3 Feb 94 09:23:34 EST]