Feb. 3, 1998
						Contact: Charlotte Crystal
							 (804) 924-6858

          U.Va.'s McIntire School of Commerce Hosts National Conference
	  BUSINESS EDUCATORS SEEK TIPS ON MANAGEMENT TRAINING

	One hundred and thirty business school faculty and administrators 
from around the country will gather in Charlottesville, Feb. 5-7, to polish 
their skills in delivering an effective and up-to the-minute business 
education.
	"We are pleased to host this AACSB conference on improving 
undergraduate business education, an area in which the McIntire School has 
been nationally recognized," said Whitfield Broome, U.Va.'s Kaulback 
Professor of Commerce.
	Sponsored by the American Association of Collegiate Schools of 
Business, and hosted by the McIntire School of Commerce on the University 
Grounds and at the Omni Charlottesville Hotel, the three-day conference is 
part of the association's annual program of professional development.
	The seminar will broaden educators' awareness of the challenges they 
face and provide them with strategies that can help in delivering meaningful 
undergraduate programs in management education. In particular, speakers will 
address the topics of new learning technologies, managing within tight 
budget constraints and delivering appropriate services to a diverse student 
body.
	The challenge of providing an outstanding business education grows 
ever more difficult as employers' expectations of graduates' capabilities 
continue to expand. Companies want new employees who can quickly be brought 
up to speed in increasingly complex and global business situations and 
cultures.
	At the Charlottesville seminar, the core faculty will consist of 
Robert C. Mill, director of undergraduate programs, Daniels College of 
Business, University of Denver; Sandra Procopio, associate dean of 
undergraduate programs, School of Management, Boston University; Janice 
Replogle, director, undergraduate programs, College of Business, Ball State 
University; John H. Shannon, dean, W. Paul Stillman School of Business, 
Seton Hall University; Norrine Bailey Spencer, associate dean, undergraduate 
programs, Pamplin College of Business, Virginia Polytechnic Institute and 
State University.
	The keynote speech, by Susan G. Forman, vice president of 
undergraduate education at Rutgers University, on "Cycles of Change in 
Undergraduate Education," will be held from 8:30 to 9:15 a.m. at the Omni 
Charlottesville Hotel (Salons A and B) on Thursday, Feb. 5.
	Workshop topics following the keynote speech include "Collaborative 
Teaching and Learning," "Field-Based and Experiential Learning," 
"Technological and Environmental Change in Higher Education: A Brave New 
World," "Teaching Strategies/Learning Styles for Diverse Student 
Populations," "Faculty Life Cycle Planning: Research, Teaching and Service," 
and "Enrollment Management: Trends, Forecasts and Effect Response Strategies."
	AACSB, headquartered in St. Louis, is a not-for-profit corporation 
devoted to the promotion and improvement of higher education in business 
administration and management. Organized in 1916, AACSB is the premier 
accrediting agency for bachelor's, master's and doctoral degree programs in 
business administration and accounting. AACSB has 844 member institutions 
worldwide. More information about the conference, including the agenda, is 
available on the organization's web site: http://www.AACSB.edu/98upsconf.html
	U.Va.'s McIntire School of Commerce enrolls third- and fourth-year 
undergraduates in a two-year program that offers them an undergraduate degree 
in business administration. The school also offers two graduate level 
programs, one in accounting and one in managing information systems.
	McIntire was ranked fifth in the country among undergraduate 
business administration programs in 1997 by U.S. News & World Report. 
In 1995, ComputerWorld magazine ranked the school's master's degree program 
in Management of Information Systems as the best in the country. And Public 
Accounting Report ranked the school's master's degree program in accounting 
as 12th in the country. 
	Founded at the University in 1922, McIntire currently has a full-time 
faculty of more than 60 and 735 students enrolled in its graduate and 
undergraduate programs.


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	For more information about the AACSB conference in Charlottesville, 
call Whitfield Broome at (804) 924-3174. For more information about the AACSB, 
call Sharon Barber at (314) 872-8495. Television reporters should contact our 
TV News Office at (804) 924-7550.





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