BERNARD MORIN TO TRAVEL TO BULGARIA ON FULBRIGHT 

	CHARLOTTESVILLE, VA., Jan. 8 -- University of Virginia
Professor Bernard A. Morin has won a Fulbright grant, which he will
spend in Bulgaria. 
	Morin, the Robert Hill Carter Professor at the McIntire
School of Commerce, will lecture on the marketing of services --
such as banking, real estate, accounting and hotels -- at Sofia
University, in Sofia, Bulgaria.  His four month term in that post
will run from February through June.
	Morin, who earned a master's degree in business
administration from Harvard University and a doctorate from Duke
University, teaches services marketing at McIntire.  In addition to
conducting research on consumerism, he also consults on a variety of
topics, including decision making, non-verbal communication and
services marketing. 
	Before coming to U.Va. to teach, Morin worked for the
Cummins Engine Co. and General Electric Co.
	Fulbright grants are administered by the United States
Information Agency and awarded by the J. William Fulbright Foreign
Scholarship Board on the basis of a national competition. Fulbright
applications undergo rigorous peer review, conducted by the Council
for International Exchange of Scholars.
	The international experiences of Fulbright grantees not only
expand their personal and professional horizons, but also are shared
with colleagues and students, enriching academic life at home as
well as away.
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January 7, 1997
	For more information, call Bernard Morin at (804) 924-3477.
Television reporters should call our TV News Office at (804)
924-7550.