CARL ZEITHAML NAMED DEAN OF U.VA.'S
 MCINTIRE SCHOOL OF COMMERCE 

	CHARLOTTESVILLE, Va., March 25 -- Carl Paul Zeithaml, a
nationally respected business professor at the University of North
Carolina at Chapel Hill, has been named dean of the University of
Virginia's McIntire School of Commerce, President John T. Casteen III
announced today. 
	Effective July 1, pending election by the University's Board
of Visitors at its April meeting, Zeithaml, 47, will become the
school's fourth dean, replacing Bonnie Guiton Hill, who left in
December to return to her home in California.
	Zeithaml is currently the Phillip Hettleman Professor of
Management at U.N.C.'s Kenan Flagler Business School in Chapel Hill,
N.C. At the McIntire School, he will become dean and the F.S. Cornell
Professor of Free Enterprise. His teaching and research have focused
on strategic management, while he has published on a broad array of
business and economic topics.
	"Carl Zeithaml brings outstanding experience as a teacher, a
scholar and an educational administrator to McIntire," said Casteen.
"His research and teaching in strategic management will serve the
school well as it heads into the next century."
	"We are delighted to welcome him to the University community,"
added Provost Peter W. Low. "Carl is a teacher-scholar in the best
traditions of the academy. His administrative experience includes
service both as associate dean and acting dean in a highly ranked
business school." 
	A native of Cleveland, Zeithaml received his bachelor's degree
in economics from the University of Notre Dame, his master's degree in
business administration with a concentration in health and hospital
management from the University of Florida and a doctorate in strategic
management from the University of Maryland. 
	Before joining the U.N.C. faculty in July 1986, Zeithaml
taught at Texas A&M University's College of Business Administration
and at the University of Maryland's College of Business and
Management. 
	Zeithaml has earned numerous professional honors, including
the Commitment to Diversity Award, presented by the Alliance of
Minority Business Students, and the Ph.D. Teaching Award, both at
U.N.C. The University of Maryland's College of Business and Management
recognized him as a "distinguished graduate" in 1987, while three
years later, U.N.C.'s Class of 1990 and the General Alumni Association
honored him with the "favorite faculty" award.
	He has served as a reviewer for a dozen journals, conferences
and competitions. And he has published or presented more than 80
articles, book chapters and papers on topics ranging from the
psychological context of strategic decision making to entrepreneurship
education to implementing a corporate political action program.
	Zeithaml holds memberships in several professional
organizations, including the Academy of Management, the Strategic
Management Society and Beta Gamma Sigma, the National Honor Society in
Business Administration. 
	U.Va.'s McIntire School of Commerce, which offers a highly
competitive, undergraduate degree in commerce, also offers master's
degrees in accounting and management of information systems (M.I.S.).
Computerworld magazine has rated McIntire's M.I.S. program the best of
its kind in the country, while U.S. News & World Report recently
ranked the Commerce School fifth nationwide.
###
March 25, 1997
	For further comment on Zeithaml's appointment, call Richard A.
Scott, head of McIntire's search committee and Arthur Andersen & Co.
Alumni Professor of Commerce, at (804) 924-3675; Robert S. Harris,
former colleague of Zeithaml's and C. Stewart Sheppard Professor of
Business Administration at U.Va.'s Darden Graduate School of Business
Administration, at (804) 924-4823; or, at U.N.C.'s Kenan-Flagler
Business School, Robert Adler, associate dean of undergraduate
programs, at (919) 962-3156; Jack Kasarda, director of the Kenan
Institute of Private Enterprise, (919) 962 8201; or Hugh O'Neill,
professor of strategic management, (919) 962-3164.

	For more information, call Charlotte Crystal, U.Va. public
information officer, at (804) 924 6858.  Television reporters should
call our TV News Office at (804) 924-7550.