COMMERCE SCHOOL RECEIVES TWO GIFTS TOTALING $1 MILLION
AS PART OF U.VA. CAPITAL CAMPAIGN KICKOFF

	CHARLOTTESVILLE, Va., Oct. 7 -- The McIntire School of
Commerce of the University of Virginia has received two major gifts
from corporations for its research and education programs.
		Crestar Financial Corp. has given $500,000 to fund
the development of student and faculty research on small companies
and enhance the school's programs on small- and medium-sized
business.  Price Waterhouse has given $500,000 to establish the
Price Waterhouse Center for Innovation in Business Learning, for
studies into the nature of policy research, business studies and
other activities involved in the creation of business knowledge.
		A classroom in the school's home, Monroe Hall, has
been named for Crestar in honor of the Richmond-based financial
firm's ongoing support of education and research on small business. 
		Two U.Va. alumni, Richard Tilghman, Crestar
Financial Corp. chairman and chief executive officer, and Bob
Moorefield, president of Crestar Bank in Charlottesville, were
instrumental in arranging the gift.  Moorefield is an alumnus of the
commerce school.
		McIntire faculty will emphasize curriculum
development and use multi-media materials, including CD-ROM
textbooks, in the new center made possible by New York-based Price
Waterhouse. 
		Alumnus Richard Fogg, associate vice chair of Price
Waterhouse and a member of the McIntire School campaign committee,
was instrumental in securing the gift from his employer.
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October 7, 1995