Oct. 22,
1998
							

AUTHOR TO DISCUSS THE MARKETING OF "COOL" TO KIDS

	Thomas Frank, author of the highly regarded book, "The Conquest
of Cool," will speak on "Marketing Cool to Kids" on Friday, Oct. 30, at
the University of Virginia.
	Frank, whose 1997 book explored the influence of the 1960s
counter-culture on the American advertising industry, will speak on the
marketing of "hip consumerism" in his talk beginning at 4 p.m. in
Ruffner Hall Auditorium.  The talk is a presentation of the third annual
Curry School Forum on Media Literacy.  
	A U.Va. graduate, Frank is editor-in-chief of the cultural
criticism journal, The Baffler.  He is also a contributing writer for
The Washington Post, The Nation and In These Times.
	A diverse panel will react to Frank's speech.  Panelists will
include Daniel Lichtenstein, a local high school student; Munier Nazeer,
a doctoral student in U.Va's Curry School of Education; and Peter
Sheras, an associate professor of education at the Curry School.  
	 When the presentation concludes at approximately 6 p.m., Frank
will sign copies of his book.
	A presentation in the 11th annual Virginia Film Festival, the
talk is free and open to the
 public. 

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	For more information, contact faculty coordinator Stephen P.
Plaskon at (804) 924-0748.  Television reporters should contact the TV
News Office at (804) 924-7750.