Deputy Chief of Marketing
The Deputy Chief of Marketing (DCM) within the University of Virginia Office of University Communications oversees strategic marketing initiatives to promote the reputation of the institution as a premier public research university and to ensure the highest level of brand cohesion in advancing institutional priorities. The DCM reports to, and works closely with, the Chief Communications Officer developing and implementing strategic communications. The work done by this individual—in close collaborations with peers throughout the University and Health System—is designed to enhance U.Va’s reputation and optimize brand equity among important constituencies on Grounds, in the Commonwealth of Virginia and beyond. The DCM reports to and advises the Chief Communications Officer on developing marketing and branding strategies, and on initiatives designed to raise the profile of U.Va. research, scholarship, service and its unique residential culture.
The senior designer provides expertise in support of pan-University and other strategic communication initiatives needed to support and promote the institution's mission and goals. The senior designer will help develop creative concepts and will work as a member of a marketing team. He/she will lead the design of many of the office's electronic and printed communications collateral, prepare collateral for going to press, and ensure that all materials are graphically developed within a strong institutional brand framework. This position will also manage creative vendors so as to ensure that designed pieces are developed within established budgets and by established deadlines.
Senior Multimedia Producer
The senior multimedia producer provides highly-skilled video production expertise in support of pan-University and other strategic communication initiatives needed to support and promote the institution's mission and goals. The senior multimedia producer will produce and direct audio, video and other multimedia programs for University Communication projects. In addition, he/she will work as a member of a marketing team and lead the production of multimedia projects that support strategic campaigns, internal communications, public relations, and other marketing communications projects.