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University Marketing creates awareness and understanding of the institution’s mission through strategic messaging to key audiences. Working with academic leaders and communicators across Grounds, the marketing office articulates the University of Virginia’s distinctive position as a top public university of higher education, a leading institution of research and innovation, a medical center with the highest standards of excellence, and a key contributor to the quality of life in the Commonwealth and around the world.

  • The University is currently developing a Communications central site which will be a resource and forum for University communications-specific topics. These will include:
    • University key facts and issues
    • Marketing data
    • Communication meetings and events
    • Communicators' links

The UVA Brand

Every University of Virginia college, school, center, department and program has an integral part in the overall UVA brand and its story of purpose. The brand identity conveys a presence and strength that, when used consistently and effectively, reinforces and multiplies the impact of each message. The University Marketing office provides support, infrastructure and creative assistance to help all UVA communicators and ambassadors promote the institution’s brand in ways that are meaningful, compelling and motivating to all constituencies.

For more information regarding the University of Virginia Brand and Marketing, contact Senior Director of Strategic Communications Michael Jones at or (434) 924-1057.