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Virginia 2020, the University's long-term planning initiative, launched an examination of our values, goals, and aspirations—and our identity. Out of these discussions arose a powerful logo that embodies Jefferson's vision for the University as an American ideal for higher education.

The design pairs a contemporary rendering of the Rotunda with a reinterpretation of an 18th century typeface called Caslon—the typeface that was used to set the first printed edition of the Declaration of Independence. The results blend a 21st-century outlook with a firm grounding in Jeffersonian vision.

 

 

Rotunda