Virginia 2020, the University's long-term planning initiative, launched an examination of our values, goals, and aspirations—and our identity. Out of these discussions arose a powerful logo that embodies Jefferson's vision for the University as an American ideal for higher education.
The design pairs a contemporary rendering of the Rotunda with a reinterpretation of an 18th century typeface called Caslon—the typeface that was used to set the first printed edition of the Declaration of Independence. The results blend a 21st-century outlook with a firm grounding in Jeffersonian vision.
Web Logo Use & Colors
For information on how to use the Univerity's logo, colors and graphic identity on the web refer to the Web Standards & Guidelines.