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 The
new drawing of the Rotunda is based on Jefferson’s own rendering.
The Rotunda was patterned after the Pantheon in Rome, and like the
Pantheon, is based on a perfect sphere. Jefferson dotted in that invisible
globe on his sketch. This adaptation replaces the dots with the 13
stars from the original American flag to signify Jefferson’s intention
to create a national university to inspire the generation of leaders
that would follow his own. |
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This logotype is based on Adobe
Caslon, a 20th-century adaptation of a typeface originally designed
by William Caslon—the founder of Britain’s first type foundry.
This typeface was used extensively throughout the British empire during
the 1700s, including the British colonies in America. When John Dunlap
of Philadelphia typeset the first printed edition of Thomas Jefferson's
Declaration of Independence, Caslon was the typeface he chose. |
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 The
University's identity is designed to be flexible enough to meet the
diverse needs of such a large and varied institution, yet remain strong
and distinct despite that variety of uses. One of the keys to meeting
those diverse needs is the preparation of a variety of acceptable
variations on the original design. |
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This identity grew out of the
work of a dedicated Task Force of University Communicators working
under Vice President for University Development Robert Sweeney. For
more of the thinking behind the identity, read these Excerpts
from Communicating Virginia, the task force report
from September 2000. The graphic design for this identity was produced
by Gibson Design Associates,
Inc. of Charlottesville, Virginia. |
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