Usage Guidelines
   
   
  Colors
   
  A significant factor in the success of the University's unified identity is adherance to a standard color palette. The table below lists specifications for the identity's standard colors in most of the major color models in use today:
   
  Color Palette
   
   
  Typography
   
 

The University identity is designed to stand on its own within a broad variety of design styles. Therefore, especially with printed pieces, there are no restrictions on the typefaces that may be used in conjunction with the artwork provided. However, the artwork itself should use only the standard faces, and those pieces that are part of the core identity (i.e. stationery, signage, vehicles) should also be restricted to the standard faces.

The standard typefaces are Adobe Caslon with Myriad Black for sans-serif, contrasting elements:

   
  Casion Typeface
   
   
   
  Myriad Typeface
   
   
   
  Acceptable and Unacceptable Reproduction
   
  This section is currently being prepared. In the meantime, check out the gallery for a collection of projects using the identity.
     
     
  Home Page  
  Identity Home Page  
     
 
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Last Modified: Tuesday, May 13, 2008
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The Graphic Identity for the University of Virginia