About the Graphic Identity
The Rotunda Symbol
The University Logotype
This logotype is based on Adobe Caslon, a 20th-century adaptation of a typeface originally designed by William Caslon—the founder of Britain’s first type foundry. This typeface was used extensively throughout the British empire during the 1700s, including the British colonies in America. When John Dunlap of Philadelphia typeset the first printed edition of Thomas Jefferson's Declaration of Independence, Caslon was the typeface he chose.
Other Artwork Choices
The graphic design for this identity was produced by Gibson Design Associates, Inc. of Charlottesville, Virginia.