Skip to Content

Logo Policy

  • The University of Virginia logo is the result of a 2000 task force comprised of communicators from across schools and divisions. This identity policy replaces all previous versions of the Rotunda and other University symbols.
  • The official seal of the University of Virginia is not a part of the logo system, and cannot be interchanged with the UVA logo. The seal should be used only on formal and official institutional documents, such as diplomas and proclamations.
  • The symbols of the logo system cannot be modified or altered in any way.
  • The rotunda art element is part of the University of Virginia logo and is not to be used separately from the logo system.
  • Logos must be reproduced in official colors.
  • All academic, administrative, and support units of the University are required to use one of the approved letterhead styles on all stationery. Envelopes, notepads, business cards, mailing labels, and other stationery items must also conform to these logo guidelines.
  • This logo system is required for all visual representations of the University—for signs, video productions, exhibit materials, vehicles, and the like, in addition to printed publications and Web sites.
  • Exceptions to these policies, guidelines, and standards must be approved in advance by the Deputy Chief Communications Officer in the Office of University Communications.
  • These policies, standards, and guidelines may be revised as deemed necessary.
  • Agencies external to the University may NOT use any of the University's symbols, or logos for any purpose without the appropriate permission of the Office of Public Affairs or the Collegiate Licensing Company.