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UVA Health System Stationery Guidelines
As we continue to expand and evolve, UVA is committed to building a brand that mirror’s the advanced level of care we provide. We help to achieve this by continually striving to deliver the best care and treatment options to our patients. But we also build our brand by consistently presenting an image of excellence to the public.
Every communication with the public -- every sign, letter, brochure newsletter, flyer, email or website -- contributes to the overall impression of UVA. When these messages are unified, they reinforce all activities of our health system, creating a perception of quality that truly reflects the exceptional level of medicine we practice everyday.
Please follow these guidelines for letterhead, envelopes and business cards to project a consistent brand experience.
1. The complete department/division name will be used as space allows. Type size will not be adjusted for length. The words “Department of” and “Division of” may be eliminated.
2. An Individual's name should be set in capital and lower case letters. Do not use all caps.
3. Business Cards and Department Listing Letterhead ONLY:
When used after a name, a title abbreviation is set off by a comma.
In addition, a title using more than two periods should eliminate the periods all together.
For example: Jane Jones, PhD / Sharon Smith, MD / Emory Edwards, RN
4. When using the notations Jr., Sr., or III following a person's name, do not precede by a comma.
For example: Joseph P. Kennedy Jr. / Richard W. Jones III
5. Do not repeat University of Virginia Health System, or the name of your department/division or center in the address and telephone block.
6. Make sure that the address and telephone block includes the following:
a. a six-digit PO Box number
b. a full zip code, including the four-digit extension
7. Standard phone and e-mail designations are:
a. phone (the word phone may not be used)
b. fax
c. cell
d. office
e. home
f. e-mail (the word e-mail may not be used)
g. page
h. tty
8. There is no need to put http:// in front of a web address.
9. Placement of objects and text cannot be adjusted or moved.
If you have further questions about these guidelines, please refer to the complete content guidelines www.uvabrand.com or contact: Reecye Modny /Marketing Support / 434-924-0366
