To create a consistent University-wide graphic identity, follow these content guidelines on all stationery and business cards, as well as other printed materials.

1. An Individual's name should be set in capital and lower case letters. Do not use all caps.
2. When used after a name, a title abbreviation is set off by a comma. In addition, a title using more than two periods should eliminate the periods all together. Except Health System Stationery - periods are not used.
   For example: Jane Jones, Ph.D. / Sharon Smith, M.D. / Emory Edwards, DDS/ Marian Matthews, LCSW
   When using the notations Jr., Sr., or III following a person's name, do not precede by a comma.
   For example: Joseph P. Kennedy Jr. / Richard W. Jones III
   Do not repeat University of Virginia, the name of your school or center in the address and telephone block of type.
3. Make sure that the address and telephone block includes the following:
   • a six-digit PO Box number
   • a full zip code, including the four-digit extension
4. Standard phone and e-mail designations are:
   • Phone:
   • Fax:
   • Cell:
   • Office:
   • Home:
   • E-mail:
   • Page:
   • TTY:
5. There is no need to put anything in front of a web address.
   Rotunda Placement and color issues on stationery
6. In the new logo design for stationery for the College of Arts and Sciences and University administration, the Rotunda is placed under the University of Virginia type and left of the department name. It should not be moved from this position.
7. If you are ordering one-color stationery, the type will appear in solid black or blue, and the Rotunda in a screen. You may alternately request that the Rotunda be run in solid ink.
8. If you are ordering Health System stationery please visit
   Health System Stationery Guidelines