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Everyone Has a Voice:

The Disruptive Power of New Media Technologies on

Politics, Business, and Mass Communication


April 2, 2010 | 11:15 a.m.-12:15 p.m. | Location: South Meeting Room, Newcomb Hall

View the video of this session here.


Social media forever changed the landscape of American politics during the last presidential campaign. It also significantly disrupted the "business as usual" practices on the media and political fronts.

How does the intersection of social media and business affect the actions and attitudes of the public sector? What is the impact of a business-oriented approach on public service and elections? Who benefits and who loses when the audience for these areas is broadened?

David Bullock and Gregory Fairchild discuss the implications of social media's growth from its primarily information-sharing orientation, to an indispensable tool for business - whether the business of the private sector, or of elections.

David Bullock is the co-author of Barack 2.0, the only book that takes a business perspective on Obama's phenomenal success with social media. Hear him discuss his recent work here.

Professor Gregory Fairchild is Executive Director of the Tayloe Murphy Center at the University of Virginia's Darden School of Business. Prior to joining the Darden faculty, he taught at Columbia University and worked for many years in marketing positions at Procter & Gamble; Kraft General Foods, and Saks Fifth Avenue.


Hosted by the Darden Graduate School of Business Administration at the University of Virginia.